Have you heard from almost all consultants and motivational gurus asking us to grow exponentially?
It’s a piece of wrong advice and belief to focus on growing exponentially because it doesn’t work. It drains our energy and makes us more unhappy and frustrated

Just think, “Did you lovingly start your business to work endlessly?
Do you work harder to get more free time for yourself? And even if you have more time, you still want to work harder to find more extra time. But does it ever stop?” 

Instead, there is a way to grow slowly and still exponentially.
In this podcast, how some of the most successful people have grown exponentially without losing their happiness and joy?

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How do you book a table at a restaurant?
Well, you just call them up and book or book online. But you will not get a booking the same at a restaurant. This restaurant is in the basement of a building next to Ginza Metro station in Tokyo.  It’s called ‘Sukiyabashi Jiro’. It’s a 3- Michelin-star restaurant. A regular meal consisting of twenty pieces of sushi costs thirty thousand Japanese yen which is equal to three hundred seventy dollars.

It takes only 15-20 minutes to consume.
There are only ten seats. There is a set menu (no appetizers or modifications), and nothing else on the menu. People from all over the world visit this restaurant. It is fully booked months in advance as its website says. There are about 400–500 people on its waiting list at all times while only 10 seats in the restaurant. So, it never accepts a booking by calling and through its website.  

Why is this average-looking restaurant in a basement so special?
It’s owned and run by Jiro Ono. He was born in 1925, left home at the age of nine, and has been making sushi ever since. He goes to work every day by getting on the train from the same position. He dislikes holidays. He loves doing what he does but not for the sake of doing it. He believes in delivering consistent and perfect sushi for years. 

At the age of ninety-five, he says, “All I want to do is make better sushi.”
I love this philosophy. I believe in the same way. I want to just make my things better. This is not only about me. It’s for all of us.  We are not looking for some magic tricks of 10X our income or having a mansion.  To me and to all of us, that’s just hype. We all want to do our work better just like Jiro Ono says, “All I want to do is make better sushi”. All the things that we are told about getting super-rich and famous, all sound good but do we really find them meaningful.  It’s good to have money but it’s also great to have fun in the process of making money.

In this podcast, we will discuss one of the beliefs that are wrong. It’s “Oh! You have to grow exponentially!”
There are some false beliefs that have put many business owners into some big life and business problems.  Let’s find out why “You have to grow exponentially” is wrong advice and what to do instead?

In the year 2015, I delivered a 2 days workshop on ‘Excellence in Business in London, UK.
There was a guy called, James Malone. He is a graphic designer. During our conversation over lunch, he said something about the way he works and lives. He works only 5 hours a day but he makes 4 times more money than his competitors. Someone argued with him that James should work for 9-12 hours a day so that he can make more money.

He denied.
He said, “I lovingly started the business to have more time to do the things I wanted to do and spend more time with my family. I never wanted to run the business to work endlessly.”  It’s not the story of James only. Perhaps, all of us started the business with the same idea. We wanted to have more time, peace and joy for ourselves.

Then some people came into your life and said, “Hey, double your income, quadruple your income” and people started believing in them.
Of course, those things do happen but do you want to sacrifice your health, family and even personal life? We were not born to work endlessly. We are not biologically programmed to hustle for 24 hours. You don’t have to work 5 times more. Instead, you can grow slowly and still enjoy your life. Nothing builds up overnight.

We need to enjoy the process called the work.
The work that we do in business should give us more joy and satisfaction. That’s exactly what we are looking for in our business, aren’t we? As an example, we earlier talked about Jiro who runs one of the most expensive sushi restaurants in the world.  He didn’t want to work endlessly. Instead, he is earning money as a by-product of his love for his work. The fame, exponential growth and a lot of money should not be the measure of the achievement. Those things matter but not more than the quality of our life and our business.

Look at any sportspersons, filmstars and even successful business people, they all enjoy doing their work.
They all work just like us.  Tom Cruise doesn’t work day in and day out to get money, instead, he loves playing better roles. Christiano Ronaldo doesn’t work hard to get money, instead, he enjoys playing football better than most footballers. Roger Federer is not looking for 10X his grand slams. He loves playing tennis and he wins grand slams as a bi-product of his work. It’s the same with every single successful business people from Elon Musk, Tim Cook, Jeff Bezos etc.

One of the most famous music artists called, John Lennon said, “Work is life, and without it, there’s only uncertainty and unhappiness.”
We don’t have to follow others’ benchmarks of success. Their benchmark of success may not be the same benchmark of success for you. If you are enjoying the work that you do, the family that you spend time with and enjoy your life, then it’s your success. For Tom Cruise, Christiano Ronaldo or Roger Federer, the money and fame don’t matter much for them. Our work in the business should matter more than anything else.

As John Lennon said, “Work is life, and without it, there’s only uncertainty and unhappiness.” 

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.

We often see failure as an enemy.
We hate failure and don’t take a chance towards success. However, we have also been told that we have to face failure to get success. But how many failures do we need to face to finally see the success?

In this podcast, we are going to talk about why don’t we like to take a chance and what to do to take a chance. Also, why do we get demotivated by failure and what to do instead?

Right-click here to save this episode.

How quickly you can be good at what you do?
Well, recently I started learning to draw cartoons. I wanted to learn it for a long time but didn’t have any clue where to start from. I was looking at others’ cartoons and wondered how they do it effortlessly. Part of the reason is I was way below average at drawing in my school.

I had a fear of drawing.
I am not too sure how it happened but it just happened. I never dared to draw again. But somehow I started taking interest in the area of drawing cartoons probably for the last 3-4 years as far as I remember.

But something interesting occurred to me 6 months ago.
I decided to hire a teacher to teach me how to draw cartoons. Her name is Alison Beere. She helped me learn how to draw cartoons in just a few weeks. There are many things she taught me about cartoons but I found one thing interesting. She asked me to fail spectacularly. Now, I felt this odd. But it helped me a lot.

We hate failure.
It’s because we have been programmed to succeed no matter what. In our school, we were aiming for success but in the world that we live in, we have to allow ourselves to fail. The main reason why we hate to fail is not something very common to us.

Most people never bother to take a chance and get demotivated very soon.
If You too are intimidated or are afraid of taking a chance and get demotivated by failure, you are going to like this podcast. You probably would like to share with others too.

In this podcast, we are going to talk about why don’t we like to take a chance and why we should do it. Also, we are going to discuss why we get demotivated by failure and what to do instead. Let’s dive in, we shall we

There is a famous Hollywood star who had to go to prison?
This Hollywood star is Arnold Schwarzenegger. Arnold Schwarzenegger was born in Austria. He always wanted to be rich and famous. He completely denied his father’s wish to be a policeman and also his mother’s wish to be a businessman. He also knew that to be super-rich and famous is not an easy task. He knew he had to do things that most people can’t think of doing.

Arnold wanted to be the best bodybuilder since the age of 14.
He even challenged people in his gym. He once challenged someone to do squats and Arnold won with 55 sets in just one go. But he could not walk well for a week then after. He was working hard to be the best.

Arnold had to join the Austrian army at the age of 18.
Because every citizen of Austria needed to serve in the army for one year. He was supposed to serve for a year without taking a break. If a person takes a break, he has to spend a week in military prison.

But Arnold wanted to take the risk of going to prison. Why?
He disappeared for a week during his military service. He wanted to participate in the Mr Europe bodybuilding competition. He escaped for a week to participate in the bodybuilding competition even if he was aware he had to spend a week in military prison. He not only participated but also won the competition.

Everybody has to sacrifice to get what they want.
The world gives you what you give to the world. Most people just dream to do great things but are never ready to pay the price to get it.  Arnold Schwarzenegger was ready to spend time in prison to participate in the competition.

He paid the price to get the prize.
Even his name was weird to pronounce, he not only became an iconic bodybuilding champion but he also became a big Hollywood star. He was spending more time and practising a lot harder than anyone else in the gym. Arnold went the extra mile when he signed up for the movie ‘The Terminator. He was practising shooting range for hours. He even mastered stripping and re-assembling the weapon so elegantly that he could do it without looking at it.

We have to be ready to pay the price to get the result that we want. But many times, we get demotivated even after a few trials. Why does it happen and what to do about it? Let’s find out in the second part.

My daughter was playing a game of mathematic puzzles on my mobile.
She started well and moved ahead. Till about 5th level, she was happy because she could finish all levels easily with minor difficulties at each level. But afterwards, she became a bit frustrated as she moved on to the next level. When she crossed the 10th level, she wanted to give up.

This is usually happening with us too when we play games.
The games are designed and engineered scientifically. They follow one principle that keeps us playing for hours without making us feel bored or frustrated. A similar rule we need to apply. We feel demotivated because we don’t want to take the risk.

We hate uncertainty.
This is one of the strongest reasons why we don’t want to begin. When we are unsure about success, we don’t want to begin. As we discussed earlier, Arnold Schwarzenegger was ready to face imprisonment whether he had won the bodybuilding championship or not. He was uncertain about his victory yet he took the risk.

This is what we all lack.
This uncertainty holds us back. We can’t be fully committed if we are not certain about the success. We hate to fail. To increase the chance of success, we have to increase the chance of failure. Collect more losses. I have been writing articles for the last 8-10 years. I wrote hundreds of articles. I can write articles a lot quicker and a lot better than 5 years ago. But to write a good article, I wrote countless bad articles. To be good at something, we must be good at failing badly at many things. We need to develop the habit of facing uncertainty. Losses are required for wins.

We need to understand the ‘sweet spot of failure’.
This term was coined by a famous author called ‘Dan Coyle’. An author called Dan Coyle said something interesting in one of his books called ‘Talent Code’. Dan said that people don’t grow fast if they succeed 80% of the time in their tasks. However, if they fail more than 50% of the time, they feel demotivated and give up. The Sweet Spot of Failure for sustainable and fast growth is between succeeding between 50%-80%.

So, what to do to fail without losing motivation?
Be prepared to fail between 50%-80% of the time at your work. If you expect to win all the time, it will never happen. If you win 100% of the time, you are either not growing or growing too slowly. And if you fail at your tasks more than 50% of the time, you need to re-align your goals and the success you wish you achieve.

Know what you have to sacrifice and the price you have to pay. You need to be ready to pay in terms of action and failure. Find out what is your uncertainty and aim for a success rate of 50-80%.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.

We collect information from everywhere.Such as Social media posts, pictures, WhatsApp messages, blogs, youtube videos and so on. But free information many times comes with bad information.

Not all information or messages are worth paying attention to.
We are not aware of what we are feeding our brain. We need to clear the mind from bad information and create space to get great thoughts. In this podcast, we are going to discuss how we can get great thoughts that are within ourselves.

Right-click here to save this episode.

Can you hear clearly one song when there are multiple songs playing at the same time?
What would you hear? Would you like it? There are multiple songs playing and you want to hear a particular song but you can’t hear it. It’s playing but you can’t listen well. It’s irritating. You have to turn off all other pieces of music or song to listen to the song that you like to listen. Once all other songs or music is shut one by one, you can then focus on listening to one piece of music clearly and you feel good to hear that. 

Our mind also plays multiple songs at the same time when we want to hear a particular song.
Our mind is polluted with a lot of thoughts and information. We take a lot of information all day long. Social media posts, pictures, WhatsApp messages, blogs, youtube videos and so on. Too much of information around us. It’s endless. There is an infinite amount of knowledge floating around the internet. Everyone wants to tell you everything. The process doesn’t end with taking information.

The ugly process starts now.
You read, You listen…and you need to think and interpret that information. It doesn’t stop there in a second. It continues. From one thought to another. It creates an endless link from our experience, belief, perspective and so on. The mind gets too busy. There is too much to process.

Here’s the danger!!
You have no space to create your own thoughts. You don’t need to read all blogs You don’t need to listen all podcasts including this. You don’t need to watch all the videos on the internet. You don’t need to read all the posts on Facebook or twitter. Not all messages are worth paying attention to. Just look around you. Everyone is glued to their phones.  Consuming too much of information. Most people are not aware of what they are feeding their brain. 

If you constantly stuff your brain full of other people’s thoughts you don’t even know them.
You leave little room for your own thoughts to flourish. That’s why it’s important to periodically take a days or a few weeks off to unplug from the noise. Even for few hours or minutes. Take a break. Start spending time alone. Listen to your own voice. Create a place in your mind to think. All the answers are within us.

How are you going to do it?
Here’s what I do every day. Just sit and do nothing for 20 minutes. It’s that simple. It’s simple but it’s not easy in the beginning. You may feel uncomfortable. Because you haven’t done it before. You will feel that your mind will go on a roller-coaster ride of thoughts for the first 10 minutes. You will feel restless but still sit down for 20-30 minutes. Just do nothing and watch your thoughts.

Do you need to play music?
NO. You don’t have to. Do not even sleep for 20 minutes? A big NO! Just sit upright. It’s one of the best meditation techniques I have ever used. It has helped me a lot and many of my clients. A lot of ideas will emerge because the fogg in your mind will be removed and the mind will be clear.

Just watch your thoughts. After some time, your mind will be clear. The new ideas will flow like a glowing light. Just like you will turn off all the songs you don’t need.  You will thank yourself for doing it. I hope you like it.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.

Most of us are told to know ourselves and improve ourselves to live a better life.
There’s just one problem. We don’t know what we know and what we don’t know. We have an illusion of ourselves. How are we supposed to know ourselves, know patterns clearly and change them happily?

Let’s explore the concept of knowing yourself and how to know yourself. So that you can make better decisions without being in conflict with yourself.

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George Foreman was an American professional boxer.
He was an unbeatable boxing champion from 1969 to 1974. Foreman turned professional in when he had a total of 13 fights that year, winning all of them (11 by knockout). In 1974, there was a great match between George Foreman against a famous boxer Muhammed Ali.

This iconic match was called ‘Rumble in the jungle’.
Foreman was more favourite than Muhammed Ali but Ali surprised everyone and knocked out Foreman in the 8th round. It was his first-ever defeat in the boxing ring. He was unable to secure another title opportunity, Foreman retired after a loss to Jimmy Young in 1977. It was George Foreman’s first-ever defeat in the boxing ring. Three years later, not being able to get a rematch with Ali, Foreman retired.

But that was not the end.
Ten years later he announced a comeback, and in 1994 at age 45 won the heavyweight championship titles by knocking out 26-year-old Michael Moorer. The reason for his comeback was not because he wanted to do boxing again but because he lost all of the money he made from his boxing career in the real estate business.

He was almost going to be homeless.
He could not utilise his skill of one profession to another profession. There are many examples of people who were superstars, celebrities or famous sportsperson who could not become successful in other professions.

We often fail to judge ourselves.
We fail to understand ourselves. We believe that if we are doing great in one thing, we can do great in another thing too. We often fail to know what we know and what we don’t know. We don’t know our strengths and weaknesses. We fail often because we don’t know ourselves well. 

Our plans fail.
We set goals and we fail to stay focused. We want to change the habit but we can’t. We follow the process of someone who is already successful but it doesn’t work for us. How many times have you tried to build a habit but failed?

Why is it that a process will work successfully for someone else but not for you?
You can change and improve your situation Only if you know yourself well enough. You won’t face the same problems again and again if you know your patterns. A famous quantum physicist Richard Feynman says: “The first principle is you must not fool yourself. And you are the easiest person to fool.”

When we know ourselves, we can take better decisions without being in conflict with ourselves.
We can identify our patterns clearly and we can change them happily. In this podcast episode, we are going to discuss two things.

1. Why we can’t know ourselves?
2. What’s the process to know ourselves?
3. A magic shortcut to know yourself and even others quickly 

We are far too overconfident and have an illusion of what we know.
It was found by two psychologists, Leonid Rozenblit and Frank Keil while they were doing a research experiment at Yale University If you asked one hundred people on the street if they understand how a refrigerator works, most would respond, yes, they do. Ask them some more questions such as how a mobile phone works, a fluorescent light works or even how a flush toilet operate, they would say yes, they do.

But ask them to then produce a detailed, step-by-step explanation of how exactly a refrigerator works or a flush toilet works and you would likely hear silence or stammering.
This powerful but inaccurate feeling of knowing is what Leonid Rozenblit and Frank Keil in 2002 called, the illusion of explanatory depth. They found that “Most people feel they understand the world with far greater detail, coherence, and depth than they really do.”

Most people think they know themselves well.
They have poor self-knowledge and they don’t fix their self-discovery process. The average understanding of everything people know about themselves is only 2 out of 7. The illusion breaks only when you dig deep introspectively or when you fail at a task. When you have a high self-concept and self-clarity, you will see things around you more accurately. So, what is the process to know ourselves? Let’s find out in the second part, shall we?

What happens when you shake the glass of water with dust particles in it?
If a glass of water is clouded with dust particles, there’s nothing you can do to make the water clear. But if you allow the dust to settle, it will clear on its own, because clarity is the water’s natural state. After some time, the clear water emerges. Our mind works in the same way. To ourselves better, we have to shut down all other distractions and dive into ourselves.

Well, you would say, “Yes, I heard that. Tell me how to do it.”
It’s too difficult to when we sit still and stay calm. Our mind goes on the ride of thoughts. But here’s a fact: Clarity is your mind’s natural state. There is one of the most efficient ways to be clear, look deep into yourself and know yourself.

It’s called journaling.
All the greatest personalities from history had journals. Such as Leonardo Da Vinci, Mark Twain, Socrates, Napoleon and so on. Journaling helps you clarify your thoughts and feelings and get to know yourself better. Journaling allows you to focus on what’s inside you and helps you reflect on your experiences.

So get a notebook and start journaling the key elements of self-knowledge.
Write down your values and interests. What do you believe in? What will never change for you? What do you like to do and what you don’t like to do? Note down the specific feeling in any specific moment or experience? What are you afraid of? What are you really good at and what are you not really good at but you wish you improve? Write down your life goals and mission. What do you want to accomplish? Keep track of your habits. 

At the end of the day, read what you wrote in your journal.
Find out what have you achieved and what have you not achieved. When you write, your mind becomes clear and you will know things that you never knew about yourself. Keep writing every day. Make it a habit.

I know it’s a lot of work but it’s work worth doing.

The treasure or secret that you are looking for is right inside your mind. Let it out by journaling. It’s time-consuming but you should do it. There is also a way to know yourself and even others better very quickly.  Let’s talk about that magic shortcut in the next part, shall we?

Can you explain any art?
Let’s say you have to explain the music that you like. Can you do it? Can you explain dance moves theoretically? Can you logically explain the painting? Not everything we are capable of knowing and doing is accessible to or expressible in language. This means that some of our personal knowledge is off-limits even to our own inner thoughts! Perhaps this is why humans are so often failing to know ourselves because there is more going on in our minds than we can ever consciously know.

So, how can we get those things out of our minds that we can not describe in language?
A famous marketing consultant called Roy H. Williams gives us a clue. He shared the words of Maggie Tufu from page number 398 from the book ‘The Engines of God’ “Show me what a person admires, and I will tell you everything about them that matters.”  

Roy Williams shares a list of things if you want to know yourself better.
Without thinking too much quickly make a list of:
2 favourite visual artists
3 favourite poems
4 favourite stories
5 favourite movies
6 favourite songs

When you’ve made these lists, find out what’s common among them. Your creative brain will tell you who you are. Try out. That takes us to the end but we are not going to finish this podcast as we always finish. 

Do you remember in the first part of this podcast, we talked about the famous boxer George Formen who became almost homeless after becoming world champion? 

What happened to him afterwards?
It ended up well. He made a comeback and at the age of 45, he won the fight against Michael Moorer who was only 27 years old. He became the oldest heavyweight boxing champion. 

The story didn’t finish here.
He was listening to a speech by Mary Kay Ash who is the founder of Mary Kay Cosmetics. And Mary Kay said, “My father told me when I was young that if you learn to sell, you will never be hungry.”

This message hit George Foreman like a strong punch.
He started seeing himself as a salesperson. He developed the personality of being the greatest salesman in the world. He was approached by a kitchen equipment company called Salton. They wanted him to sell their portable cooking grill. The company could not afford him to pay so they agreed to share 40% of the profit with him. 

Surprisingly, he made more than he earned in his boxing career.
He sold nearly 100 million units of the cooking grill and made over $200 million dollars from this deal. Things changed when he knew himself well. It can happen at any time.

What can you do after listening to this podcast?
When you know yourself better, you can deal with inner conflict better and make better decisions. To know yourself deeply, start writing a journal. Write down your feelings, thought, goals, likes and dislikes.

You will see your reflection in the journal.
It’s very powerful. Also, find out what you admire and who do you admire. Find out what’s common among them. This will show you who you really are at a deeper level. 

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.

We avoid people who ask questions and raise objections.
We are in so much love in our product that we turn off anyone who questions us. But, these objections and questions are too crucial to deliver the product that people pay for.

By the end of the podcast, you will find out how to design the compelling marketing and sales message that make customers feel like you are reading their minds?

Right-click here to save this episode.

Who is the most in-demand in an orchestra?
Many think it’s a guitarist. Some even say that a drummer is the most important person in a band or an orchestra. There is another group of people who strongly advocate that the keyboard player is an important part of a band. And also, the lead singer is the key player, right? They all are necessary but there is one instrument that is the most important even if you don’t hear much in the band or an orchestra.

So, what’s the most underrated musical instrument in a band?
It’s a Bass guitar. Many people have no idea what a bass guitar even is. Despite this fact, the bass guitar is probably the most critical instrument in a group. It is rare to find a performing band without a bass player. 

But why is it very important?
Because the bass player helps with providing the rhythm. A lot of people don’t realize the other important function of the bass player is supporting harmony. If you remove the bass guitar player out of the band, you will notice that the sound coming from the guitar, drum or keyboard will be flat.

The bass performs two basic and vital functions within a band or group.
It provides a rhythmic foundation and the harmonic foundation. Without the bass guitar, every others sound is weak and empty. The bass guitar sound is not easily found but it’s a crucial part of a good band.

Do we have something missing in our marketing message like a sound of a bass guitar?
People make sure their product is nicely presented with cool graphics. Also, people make sure that they present their benefits and features well. I found and You have probably found that people praise themselves a lot and say how good they are. Are they all important? Yes, they are at some or minor level.

But there is something that is a very crucial element that most people ignore but it’s very important.
In this podcast, we will discuss what is the one thing that will make a big difference in how people respond to your marketing and sales message. Without endlessly praising your product, wasting money on graphic designing and talking about benefits or features, you can convince your customers effortlessly. We will discuss two things in this podcast.

1. What will make your marketing and sales message compelling?
2. And How to design your message so that the customers feel like you are reading their minds?

Let’s dive in.

 Why our courses and workshops are way different from others?
People ask us this question a lot of times. We will share more on the uniqueness of our courses and workshops in some other episodes. But there is one strategy that we use and our customers are using which helped us to be different and better than others.

We use one element that works as a bass guitar.
That element is an objection from your customers. We spend a lot of time receiving questions and objections from people. They act as our guiding tool in creating a marketing and sales message that pulls the attention of our readers or listeners.

You should do the same.
Telling people about how good we are and our product is can be helpful but your customers have a lot of questions in their minds. When people read the book ‘Offer Craft’ which I recommend you to have it if you want to know why people pay attention to your sales pitch and why they are ignoring you.

The customers don’t want to risk their money.
They are asking questions in their mind as soon as you begin your sales pitch or marketing message. They have questions that they want answers from. If ANY of those questions are not answered, they will turn away and you will wonder why they changed their mind at the last minute.

It’s because their objections were not handled.
The ‘offer craft’ book will give you the structure that will guide you on how to deal with every objection even if they don’t ask or before they ask. You should listen to your customers, especially the questions that they ask.

Most people hate questions.
They don’t like when the customers show objection. But their objections and questions will help you tremendously in developing and marketing your product. You must answer those questions. Many customers ask and many don’t want to ask. But you need to present those questions up front and answer them without waiting for them to ask.

Don’t wait or hope they are going to ask.
They most probably won’t directly ask you. So, collect and answer those objections and questions. You can use them in your ads, marketing message, sales pitch or product description. Those questions and objections act like a bass guitar in a band. They are not easy to find but without their presence, the music will be dull and lifeless. Now, what kind of questions are needed? We will discuss this in the second part of this podcast. Let’s find out, shall we?

How can we create a profitable product?
Well, one of my best courses is ‘Conversational Hypnosis’, which is about how to communicate hypnotically? It’s available on udemy. . Go to www.udemy.com/course/conversational-hypnosis. Or just type in Google “Mayur Bardolia conversational hypnosis on Udemy”. I conducted the live workshop for the first time in 2013. Since then, I have conducted the same workshop more than 30 times at various places.

What made this workshop so successful and unique?
As I said earlier, our workshop is not only just about dreaded learning and talking but it’s also a lot of fun. Before I officially conducted the workshop, “Conversational Hypnosis”, I conducted the same workshop for a small group of 10 people to test. Because I wasn’t sure too sure what should be included and what should be excluded.

So, We conducted this pilot workshop but we did something interesting.
We divided the group into two parts. There was one group of people who were supposed to ask negative questions. They were asked to disagree with what I was teaching. They were supposed to show doubts and asking me to convince them. They were not too rigid but they were doubtful enough to get clarity over the topics.

The second group was supposed to be ‘Interested’.
Their job was to ask me questions about where can they implement the ideas. They were supposed to agree with me and be curious to know more in a positive way. They wanted to know how to apply the concepts and learning. This practice helped in creating a fantastic course and workshop.

You need both types of customers.
When your customers question you, they have doubts. They don’t want to risk their money. So, they are cautious. Also, there are people who are interested but are not yet convinced, so they are curious.

So, what’s the one thing that you can do after this podcast.
You should come up with all the objections and questions your customers have. You can make a list of some questions without talking to your customers. And then you can add more questions and objections asked by customers. Answer them before they ask you in your marketing and sales message. Bring out the objections and questions either directly or indirectly in your marketing or sales message. It’s more like you are reading their mind. You are answering the questions before they ask you.

These questions and objections are like a sound of a bass guitar.
All your features, benefits, graphics, bonuses etc. will look dull and boring without the answers to these questions. So, make a list of them and include them in your marketing and sales promotion.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.