Before you launch your product, should tell everyone about it or not?
You should avoid showing your product while you are working on it because you will be exposed to your competitors. They will copy and release before you. Also, another way to find out if people will buy your product is to ask people before you launch. Because if you are making something that people don’t want, you will face a failure.

Yet, this confusion can be solved.
Find out why you should never tell everything about your product before you launch. Also, what should you do to make sure people will buy from you even if they don’t know about your product yet? So, that you can gain the advantage over your competition.

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The founder of the personal computer is not known to anyone.
When we think of personal computer, we think of Bill Gates from Microsoft or Steve Jobs from Apple. But there was someone who was invented the personal computer well before Bill Gates and Steve Jobs.

It was released in 1981.
Adam Osbourne who created the first commercial portable computer. The weight of the personal computer was 12 kg and the cost was US$ 1,795. Interestingly, it was sized to fit under a standard aircraft seat. He moved the personal computer industry into a consumer marketplace with his innovation of all-in-one hardware-and-software packaging. By 1983, their sales reached to 100 million dollars. This is are a remarkable progress. Adam Osborne was shipping 10,000 units per month at their peak and were said to have 3 million units on backorder.

But they went bankrupt in only a year and how did it happen?
Other companies were copying what Adam Osborne has done. Compaq inherited the design and produced their first portable machine in 1983. And also few other companies started selling at a lower price. The competition grew very quickly in just one year.

Then Adam Osborne did something he thought will help him but he failed.
He started doing publicity for the second version of Osborne computer before he launched. He called the reporters of newspapers and magazine in a hotel in London and presented the computer. He thought it would generate the hype and it would help him to sell more of his Version 2 of his computer. He was going to launch officially in the next 2 months..

But the plan failed miserably.
Adam Osborne killed his own company. When dealers heard that a new better version of Osborne computers will be launching soon, they went ahead and cancelled all their preexisting orders for the current Osborne computer! And till Adam Osborn launches the version 2, other companies quickly copied the features of version 2 and successfully sold their units until Osborne delivers in the next 2-3 months. The much-hyped new model failed to appear in any quantity before the company collapsed in September 1983. 

And the cash flow slowed down and Adam Osborne had to file for bankruptcy.
When we are creating our product, we are too excited to launch. And why not? We put our heart and soul into it. We are very hopeful for it’s success. We want people to know what we are going to offer. But there is always a chance that people will steal your idea.

But how are going to know if it’s going to be successful or not?
We were told that we need to announce our product’s launch in advance. We need to get the feedback first so that we can know if people are excited to buy when we launch. Many marketers create buzz way before they release their product. As a results, they create the flood of customers rushing to buy at the launch.

In this podcast, we are going to discuss two things.

1. Why you should be secretive about your product before launch?
2. What can we do create the curiosity in our customers without telling too much about our product?

Let’s dive in.

Steve Jobs from Apple learned a big lesson from Adam Osborne.
As we learned earlier in this podcast episode, Adam Osborne’s idea was leaked and his company collapsed. It had huge impact on Steve Jobs.  As a result, he created a very secretive culture at Apple. Apple is notoriously known as one of the most secretive, tight-lipped companies in tech.

Secrecy is like a religion at Apple.
It has become infamous for its secrecy around new product announcements and launches. They want to surprise and delight the customers at the time of launch. They even have a very big team who make sure that information doesn’t get leaked. People are strictly not allowed to talk to each other.

People don’t even know what they are working on.
For example, people working on a 9.7 inch screen that didn’t know if they were working on a small laptop or a big phone. They realized they had been working on the iPad only when Jobs showed the product on the stage!

Apple does enormous research on what customers want.
They invest so much time and money to find out what will sell. They don’t want their competitors to know and also don’t want their customers know before they launch. Because as we said earlier, they want to surprise and delight the customers. Steve Jobs had a very strong instinct on what people will love to buy. That’s why being secretive about the product can work very well for you if you also know exactly why people buy.

But we don’t have that instinct like Steve Jobs and that can put us in trouble.
When we don’t know what will sell, we can not afford to spend months behind developing the product. It’s going to be disastrous for us. We need feedback from our potential customers in advance. Then we can have the confidence of making and selling the product. Marketers call it validation of the idea.

So, how can we find the balance?
We don’t want to crash the sales of our current product. At the same time, we also create the buzz for our future product. Let’s find out in the second part how to do it, shall we?

Bill Myers is one of the most underrated product developers.
He created many of the books on ‘How to’ topics, videos, CD or product development tools when very few people were doing. Also, people created more products using Bill’s products or software. In his over 35 years of career, he built many information products and software.

He hasn’t formed a big size company.
Instead, he has run a one-man shop. He built and sold dozens of products. If you see a lot of information products around, we can say that Bill was one of the first few people who started developing them. He got retired in 2021. Some of his products made over 6 figures of income. Not only that, some of his fans have bought all the products that he has made. He had a similar way of keeping things secret but still, he created buzz for his products.

He would never talk about the product before he releases them.
Nobody knows what product is he working on. But people know what is he doing? In the book ‘Offer Craft’, you will learn the element of ‘Big Problem’ while creating your marketing and sales message. It’s about finding the problem of the customers and deliver the solution. But finding a problem is not easy. You can know the big problem once you learn the system shared in the book ‘offer craft’. Go to Amazon and get the book.

Because Bill Myers was doing the same.
Bill talks about the problem. He would write about the problem and why it’s so painful. He would talk about why you must stop the problem immediately. He writes about the impact of the problem.  And then he would listen to the customers. He would gather the feedback and find out how the customers react to it.

He would listen to what people say when he talks or writes about the problem.
And once he finds out that the customers are ready to pay the price to solve, then only he would showcase his product.  As we talked about earlier, keep the secret about the features of your product.

Don’t talk about the product.
People don’t want the product. People want the solution. Talk about the problems first. Or else you will blow up the money. You will also lose the sales of your existing product. You can know how to do it, you should read the book “Offer Craft”. You should know your customers more than they know themselves. If you can learn the psychology of your customers, you will know why they buy from you and not from others.

So, talk about the problem before you launch your product. And then only showcase your product as the solution afterwards.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.

Why do we avoid doing the work and have fun?
And even when we have fun or relax, we feel guilty for not doing the work. We feel unsatisfied and unhappy when we can’t finish our work.

After all, we have to do the work to run our business.
In this podcast, you are going to find out how can you deal with the feeling of regret of not doing the work. Let’s find out how can you enjoy doing your work?

Right-click here to save this episode.

What makes people happy? Is it work or free time to have fun?
You might have heard of an author called Mihaly Csikszentmihalyi. He wrote a book called ‘Flow’. The spelling of the author’s name is a bit complex to share here. Just google the book called ‘The flow’.

It was at the start of the positive psychology movement.
He was looking at what makes us happy at different times of the day, based on the behaviour. He used something called” the experience sampling method”. A pager was used to communicate before mobile phones were introduced. What he did was, he had few people as participants carry a pager, and the pager would go off randomly throughout the day. Something like eight times a day.

Now, when the pager went off, participants were to stop what they were doing and fill out a questionnaire.
They have to answer two questions and the answers were surprising. Number one, what are you doing right now? And number two, what are you feeling? what he found was that when people said they were working, they listed higher self-esteem. They felt more purposeful. And they felt more confident and more directed. 

But the replies from the other was even more surprising.
When people were at leisure, they felt more depressed. And they had less of a sense of purpose. It’s something that was not expected. Then another question was also added. They asked, “Do you wish you were doing something else right now?” When this question was asked to people who were working, They said yes. And when people were at leisure, they said, No. It’s interesting that doing something that they listed something as “Yes, I am happier when I do this. And not as happy when I do this.” 

It was different.
It was a really interesting experiment. They were so conditioned to view work as something they want to avoid at all costs. Even earlier they said that they wanted not to be doing the work anymore.  But we all are doing the same. We all are conditioned like that. There are some aspects of work. But I’m not saying you can just shift your mindset and whatever it is you’re doing now, will suddenly become enjoyable.  

And there is a way to change the way you look at the work that you do.
When I read this book ‘Flow’ a few years ago, it started to change the way I approach work, I started looking for satisfaction and enjoyment in work, as opposed to trying to avoid it as much as possible. I realised that might be hard to visualise, asking you to think of work as being enjoyable, might be the same as asking you to believe that pain could be enjoyable. So how can we change the way we look at work? We hate working, but we need to work. So what can we do? Let’s find out.

It’s been said that we are naturally just like what we already are, but it’s wrong.
It’s just happening on autopilot. That means it’s just a habit. And habit can be changed and it should be changed if it’s not helping us. I want you to focus on another benefit of what you’re going to learn today.

We don’t consciously choose to be lazy.
We become lazy on autopilot mode. We really want to do the work. But we avoid doing work and we repeatedly avoid the work. And guess what, what we do repeatedly over and over again, we create that habit. We have created the habit of avoiding work. We avoid the work and keep avoiding the work without being aware of it. Now what to do to deal with the problem.

I want you to think about a couple of things.
I will ask you to think over two questions and give answers to those questions. Number one, what does it cost you day to day regarding how you’re feeling? I want you to take a moment and write down a list of things. laziness is costing you. Maybe your laziness costs you self respect, respect from others, and happiness. When we don’t finish our work it also affects our peace of mind and confidence. The pain of regret is more powerful.

What are you going to think after 5 or 10 years?
You don’t want to look back at today’s time and say I wish I could have done that. We will lose self-respect. Our laziness cost us self respect. We start hating ourselves when we realise that we’re just avoiding work. We feel good from the outside, but from the inside, we feel guilt. We see ourself as a loser. We deserve to be respected but we may not get respect from ourselves and others because we haven’t achieved anything significant.

Think about that.
We are looking for prizes, rewards, recognition and fame all These things are not possible without the required work. Whether you do the work or don’t do the work, there will always be consequences. The quality of the results or outcome depends on the quality of the work you do. Now, let’s go to the second question.

The second question is, what success is it keeping you from?
I found when I was procrastinating a lot, that I never really had any free time. my free time was spent worrying about all the things that I was not doing. When you don’t work, you are stagnant. In many cases, you are going backwards. Every minute and every day, you get an opportunity to move forward.  What’s the best way to have a balance between work and leisure? Let’s find out, shall we?

If you know any artist like painters, musicians or chef, you will notice that they have a wonderful balance between work and fun.
You will even find it difficult to differentiate between their work and leisure. Everyone is an artist, including me and you. We all are here to create great things and great things are highly rewarded. We too find it rewarding after doing work with greater love and care. When we pour our heart and soul into creating things with our work, we feel happy. And that is the time when it’s difficult to see the difference between our work and fun.

The purpose of this podcast ‘Love Your Business’ is the same.
Where most business people run behind some shiny tactics and strategies that 5X or 10X their income that doesn’t work in the real world. The strategies of these new-age internet gurus keep us more involved in our work and drain our energy. We feel tired after work instead of feeling good after work. We don’t think of the life we want to live, but instead, We keep chasing the dream others are asking us to follow.

That’s not how we should be working.
In the introduction of every podcast episode, you will find a message that this ‘Love Your Business’ podcast isn’t about magical tactics on running the business that makes you bored and tired. Instead, it’s about how to Love Your business so that you can enjoy doing it and enjoy more time for yourself.

The reason is quite obvious.
Many business owners hate doing things they need to do. People lovingly start their business to live life with freedom but end up chasing their tails. This podcast shares not only knowledge but also develops skills of running a business without stress and frustration.

The core philosophy of our business is to do the work with love.
We didn’t lovingly start the business to have less freedom but to have more freedom to do the things we love to do. So that we have more time for ourselves and our family. That’s what we strictly follow. And you should do too.

So, find out what in your work can make you feel happy.
We can’t avoid doing the work but we can find the reason to love what we do. What are the parts of your business that can help you gain self-respect, respect from others and happiness? Find out what part of your work can give you peace of mind and confidence when you complete the things you started. Regret for wasting time will be painful than the pleasure of avoiding the work.

After 5 or 10 years, You don’t want to look back at today’s time and say I wish I could have done that. Do something today with fun that your future self will thank you for.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.

Whenever you are given tips on branding, You are advised to change hundreds of things to distinguish your position in the market. In reality, all you need are tiny little changes.

If you want your customers to look at your brand as interesting and superior, you don’t need to change your product.
You are going to like this podcast because You are going to know how you can position your brand so that more people say yes to you with some tiny but very important tweaks.

Right-click here to save this episode.

How can you look at one thing from two different angles?
Two friends are arguing about whether it is ok to smoke and pray at the same time. They decide to settle the argument by asking a priest. One friend asks: “Is it allowed to smoke while praying?” – and he was told no. Of Course not, you should be focused while praying and do nothing else.

Now, here’s the twist.
The other friend asks: “Is it allowed to pray while smoking?” – and is told yes, you could pray anytime, anywhere! Just small changes in framing lead to huge differences. This art of ‘framing’ can get people to change the way they think and respond to you. It’s happening because our mind looks at something and thinks according to the situation, not just things alone.

If you know how to do ‘framing’, you can position yourself and your brand whole differently.
It has the power to get people to pay attention to you. ‘Framing’ is used intelligently by many successful companies to sell their products. They have a common product or service but they can win against all competitors. It’s because they know how to get people to look at their product whole differently and get them to say ‘WOW’.

In this podcast, we will find out how you too can look different even if you are the same as many others in the market.
You are going to learn how you can beat the big corporations by presenting yourself from a whole unique angle. In this long podcast episode, We are going to discuss 3 things.

1. How to get customers to pay attention to the interesting thing of your product?
2. How to position the interesting part of your product?
3. How to look better against your absolutely similar competitor without changing your product?

By the end of the podcast, You are going to know how you can position your brand so that more people say yes to you. Let’s discuss, shall we?

David Attenborough is one of the best people to teach about wildlife, nature and earth.
I was watching some of his series on Netflix recently. Such as Our planet, a life on our planet and Life in colour with David Attenborough. He can turn a seemingly boring and very common thing into a very interesting thing. When you watch his videos, he shows you the entire garden and a lot of flowers. And then he picks up just one flower and ignores everything away.

He gets your attention completely on just one thing by ignoring everything around it.
He would say, “Look at this sunflower.” And You can’t get distracted. Because he knows that if he presents everything as important, nothing is important. If you too are trying to get people to pay attention to everything, they will not be interested.

That’s how professional photographers teach amateur photographers too.
A professional photographer teaches techniques to draw attention to something interesting in a way that viewers eyes are attracted to it. They start with teaching how to crop. If you want to focus on the iconic, you need to get rid of clutter. You need to eliminate what’s not important. You don’t need to show everything.

Focus is everything and people will focus on what you want them to focus on.
Professional photographers teach to focus on something really emotional and interesting. Select to focus on something interesting and your photos will be interesting. If you learn this, your photos will be far better than most photographers out there.

In the same way, you don’t need to get your customers’ attention on everything that you present.
Just find one feature and make it interesting. Make it really interesting. If everything is interesting in what you offer, then nothing is interesting. Get people to pay attention to just one thing. That one thing can be just one solution, benefit, feature or promise. Ignore the rest. Then you should do what the professional photographers do next, which is called ‘positioning’. Where in your photo should the main feature or object be positioned. Let’s dive in, shall we?

People find something interesting when it’s off the mark.
There was a famous English painter called John Thomas Smith. In 1797, he came up with a rule to create better scenic paintings. He named it the rule of thirds. We don’t look at the picture in just one piece. We create an imaginary grid of nine panels in one picture. Just like a tic-tac-toe board. Two lines horizontal and two lines vertical intersecting at four points and making nine equal-sized rectangular areas.

John Thomas Smith asks you to do something interesting.
Instead of the centre, you paint the most prominent object at one of the four intersections. Slightly off centre. Why? Because that makes it easier for our eyes to unsettle through the painting. Placing the iconic object right in the centre doesn’t allow you to know how your eyes should move.

Unequal partitions and placement lead to better attention on the whole painting.
You can place anywhere slightly away from the centre. Every photographer and painter have their own style of placing objects. Understanding how our mind processes things are what is important to understand positioning and placement.

You need to follow two rules for good framing of your product

1. Crop. Focus on the iconic object and get rid of the clutter. Not everything is important
2. Position. Put the iconic object where people’s attention would flow with ease. You need to place your product slightly off the centre where people can comfortably look differently.

Let’s find out how different brands are positioning themselves.

Do you want to sleep better or meditate better? Or do you want to do both things better?
Surprisingly, a mobile app will suggest you do this. There are two mobile apps called ‘Headspace’ and ‘Calm’, which provide an almost similar solution. Both applications are meditation apps that you can install on your phones.

So, how do they communicate their solution?
The tagline of the Headspace app is ‘Less Stressed, More Resilient and Happier’. Whereas the tagline of the Calm app is “Sleep better, Stressless and Live better. Both are offering the same but guess which is doing a lot better than another one?

Headspace started two years before Calm.
But Calm app is a more popular app and it’s growing faster and recently valued at over $2 billion dollars. They grew faster than headspace because of their positioning. They both have the same market and they provide the solution. Yet, they both are seen differently by their customers because both apps are positioning themselves differently.

So, how both are sending a different message even though they both do the same work?
The Calm decided to focus on solving sleep with meditation. Headspace merely focuses on the whole meditation market and doesn’t focus on anything specific. As investor Sarah Tavel says, sleep is a problem for everyone. Whereas meditation is merely a desire for some.

People pay for the problem they want to solve more than the things they just desire.
Better sleep is just a more painful problem. It is a way more pathetic problem for those who can’t sleep. They know how it feels due to insufficient sleep. Not everyone is interested in meditation. If you compare both ‘better sleep and meditation’, better sleep is more of a need for people whereas being better at mediation is only a want.

In the book ‘Offer Craft’, we show people how to find the pressing and important problem.
Most customers can’t tell their problems. It’s not because they don’t want to tell. It’s because they don’t know how to say it. The system in the book ‘offer craft’ will show you the exact process to find the most important problem they are facing and how to come up with the product or service that solves the same problem.

The Calm app grew faster than its competitors because the founder found out the exact problem people face and ignored the rest.
The book ‘offer craft’ will show you how to find that one important problem rather than so many problems. It’s available on amazon. Go to Amazon and buy the book. Why? Because when you get your customers to focus on the more important and pressing problem, you’ll win. You can also position yourself with the benefit without talking about the problem. Let’s find out how.

You can build a website with e-commerce for free.
Shopify and WordPress are two giant software platforms people use to create and host their websites. Millions of websites run on both these platforms. And from the solution point of view, both offer similar benefits. Both provide almost equal features. You can blog using both Shopify as well as WordPress. You can sell your products through both of them. They both give the flexibility to build the website the way you want.

WordPress started few years before Shopify.
Most developers will even say that WordPress is richer in terms of features and more adaptable. But from a revenue point of view, Shopify is way ahead of WordPress. WordPress started as a blogging platform and then added other features like e-commerce. Whereas Shopify started as an e-commerce platform and then added features like blogging. While today, both have the same features but their positioning is still offering the same as when they started.

Both have the same features but they offer differently. And that makes the whole difference.
WordPress’s tagline is: Create a free website or blog.

Shopify’s tagline is: Start a business, grow your business.

For WordPress, building a website or blog is positioned more importantly, and e-commerce is the secondary feature. And it’s the opposite for Shopify. Well, Shopify built the online store as their main feature and blogging are positioned as just a very minor feature.

Your features and benefit can make a big impact in people’s mind if you do it tactfully.
And as psychologist Solomon Asch shows, the first word sticks. Asch asked two groups of people to judge a person. Let’s find out what he did. Listen carefully and judge yourself.

The first group is asked: John is envious, stubborn, critical, impulsive, industrious and intelligent. In general, how emotional do you think John is?
The second group is asked: John is intelligent, industrious, impulsive, critical, stubborn and envious. In general, how emotional do you think John is?

The results?
The first group judged John as a much more emotional person. If you’ve heard the description closely, you know that the same 6 words are used to describe John. Just their ordering is different. But a brand is formed with its first impression.

People will connect your company’s positioning to the first main benefit you offer to them.And not to all the features that you’ve built. So make sure you lead with your main most in-demand feature and not the first feature you started out with.

That takes us almost to the end of the podcast. Let’s find out what actions you can take after this podcast?
Just small changes in framing lead to huge differences. This art of ‘framing’ can get people to change the way people think and respond to you. You need to focus on just one important aspect and crop all the other things. Place your best object where people pay attention easily. You need to place your product slightly off the centre where people can comfortably look differently.

Also, people pay for the problem they want to solve more than the things they just desire.
People will connect your company’s positioning to the first main benefit you offer to them. And not to all the features that you’ve built. So make sure you lead with your main most in-demand feature and not the first feature you started out with. Don’t hide the most important benefit or solution amongst all the other clutter.

If you show everything as important, your customers find nothing as important. It’s your job to get the attention where you want them to.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.

Most people don’t start working on their goals or projects because they wait for perfection. If you too are obsessed with perfection, unfortunately, it can never happen.

In this podcast, you will learn how a simple rule can get you out of your desire for perfection. As a result, you will finish more tasks and even faster without feeling bad about yourself.

Right-click here to save this episode.

If you follow a simple rule shared in this podcast, You are going to dramatically change the way you do things?
When I wrote my first article, it took me one month to publish. I wanted to make it really good and why not? I decided to publish an article every week. That’s the bold promise I did to myself back then. But ridiculously, it took 6 months for me to publish my first 4 articles. There were stupid reasons for taking too long to do things.

Anyways, things are now drastically different and better.
In the last 10 years, I have been writing articles every week. I write articles, creating content for my courses, editing my website (yes, I write everything that you see on my website mayurbardolia.com), creating videos and now, I am releasing podcast episodes every week. There were few exceptions where I decided to take a break for 1 or 2 months. I took such breaks 3-4 times. But mostly, I have been consistent. People sometimes ask me how I get so many things. You too can do more things. In this podcast, You will also learn a simple technique that will help you to do more things and do things faster. Let’s dive in.

Imagine you are going to a business networking meeting.
You see other smartly dressed people. People come to you and talk to you. You feel shy and terrified because you feel you will be judged by the way you look, walk and talk. So, you avoid meeting people because you think it’s not the perfect time and place to meet people. You think you are not quite ready for it yet.

That’s not how you should blow up the opportunities?
The desire to look perfect or do perfect will never help you to get started. The reason why you want to be perfect is not only because you want to be liked and accepted by others. But rather it’s because of fear.

You don’t want to fail and you don’t have the fear of failure too.
It’s the fear of taking the first step. It’s the fear of being seen. People are too afraid of criticism and that’s why they avoid doing things. It’s fear of getting rejected that has kept people dreaming about their goals. To deal with these fears, people want to do things perfectly so that they can get approval from others. So they can avoid being criticised. It’s too energy and time consuming to seek perfection. It’s extremely tiring to work till you are perfect. So, what’s the best way to get out of this endless journey of perfection? Let’s find out, shall we?

What’s software is used by the most professional photographer to edit the photos?
The answer is Adobe Photoshop. It was originally created in 1988 by Thomas and John Knoll. They have released 20 versions so far. It started as version 1,2, 3 and since their version 8, it’s called CS, CS2, CS3 and so on. But why do they need to release updates after updates? Does it mean that they could not create a perfect version in their first release? What makes them create new updates frequently? Photoshop gradually adds more and more features as time goes on. Also, Photoshop asks their customers what improvement they are looking for. Customers tell Adobe photoshop when they find any bugs.

You too should do something similar.
I believe in doing something similar. I believe in doing things when it’s almost 70% right. You can never do 100% initially. Whenever you feel you 70% completed, just release it. No company or no product is 100% completed when they are released. You can start and get it perfect later on. You always have the freedom to add, delete or replace whenever you require. None of my product or article is 100% right. I just publish it and make changes whenever it’s required.

The first edition of my book called ‘Offer Craft’ was given to people to check.
It was not published for the public. I got the feedback and did the changes. Then I published with some changes. After 6 months, I released the second version of that book with some changes again. If I would’ve waited for 100% perfection, I could’ve never published any of my courses, products and articles. It’s not about being too average.

I am not asking you to release things that are disgusting or boring.
I am not even asking you to release without doing a self-check. But I have found that most people just don’t get started because they wish they must do things perfectly in the first trial. Sometimes, your incomplete will give you the success that you are looking for.

One of my courses accidentally became a superhit in 2014.
I was asked to give a training to a staff of more than150 people at a company. I had to deliver the training program on marketing and sales using the techniques of Neuro-Linguistic Programming (NLP) and Hypnosis. After preparing the content for many months, the company didn’t schedule the training event. I was so sad because I did a lot of correction because they wanted me to do so. I was disappointed. I was looking at my content that took months to prepare and wondered what to do.

Somehow, I decided to turn the same content into a course.
I used that content and created the course called ‘Conversational hypnosis: How to communicate hypnotically?”. I put efforts into creating the course and used all the resources available at that time. I published it with as much correction I could do. I published it on an online course portal called udemy.com. I put myself on the platform from where the whole world can buy my course.

An almost accidental course pulled enormous success to me.
I launched my course not only on udemy but many other online course sites. The course ‘How to communicate hypnotically?” attracted more than 5,000 students from 140+ countries. If I would have waited to make it perfect, I could’ve never reached a massive audience. The course is still available and it’s not changed at all. Still, a lot of people are enrolling every single day. You can go for what you have now.

The biggest brands like Apple, Tesla, Google, Amazon never had and will never have a perfect product or service.
There is no such thing as a perfect product or service. The perfect product or service that people want is with you right now. Your customers don’t even know what is 100% perfect. They will find your 70% perfect product as their 100% perfect product.

Can this podcast be 100% perfect?
No or Yes. Can I add more stories to this podcast? Can I make it longer? Should I add more and better music? Should I delete something and add something more interesting? Yes and No. It’s better to be imperfect than not doing anything.

If you are ready with 70% of what you can do, it’s good to do go. You can always tweak the rest 30% later. You can fill in the remaining 30% later on. How about giving yourself the permission to start where you are right now with what you have regardless of how imperfect or incomplete it is.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.

People think marketing and selling is something that to do it, a person needs to be an extrovert, sleazy or greedy.
And you don’t have to push people to buy if you know how to do it correctly. People fail at sales and marketing because they something terribly wrong.

You should not make those costly mistakes.
In this short podcast episode, you are going to learn why people fail at sales and what to do to be great at sales?

Right-click here to save this episode.

What happens when you call a taxi.
The taxi arrives and the driver asks you where to go. You tell him the destination. The driver takes you to the place where you want to go. And it’s precisely where you want to go. The driver doesn’t only fulfil your wish. He makes sure that you reach your destination as quickly as possible and as safely as possible. He takes responsibility to get you to reach your destination. And he takes money in exchange for the service he provides.

You know I didn’t say anything extraordinary.
Think about selling and earning money. Whatever you sell, you have to do the same tasks as the taxi driver does. It’s nothing complicated. You need to take people to where they want to go or to be. People think marketing and selling is something that to do it, a person needs to be an extrovert, sleazy or greedy. It’s not that difficult to figure out. In one of my courses on ‘Pitch design course’ where I help students to design their sales pitch, some of the most introverted and shy people learn how to design the sales pitch and deliver the sales pitch confidently without looking greedy or pushy salesman. The students learn the right structure of the pitch and the sequence to deliver the pitch.

You too can sell if you know that.
It doesn’t matter if you are introverted or shy, you too can sell without pressure if you know how to do it. I have seen people failing at sales and there is something that they do wrong. In this short podcast episode, you are going to learn why people fail at sales and what to do instead? Let’s dive in.

Which is the biggest chocolate making company in the world?
If you think of ‘Mars Wrigley Confectionery’ from Chicago, USA, you are right. The second biggest company is Ferrero Group from Italy. Almost everyone loves chocolates. My daughter, Aarna and my wife, Dhruvi, love chocolates at any time.

It’s so good that even the creator of the product wants to consume too.
The people who make chocolates at Mars and Ferrero might also love what they make. But they are not interested in eating the chocolates they make. They love what they create but they love to get people to consume. They sell to people they don’t even know yet, they know what people love to have and deliver what people love to have.

People fail at selling because they do exactly the opposite to it.
You don’t have to be too much in love with your product/service. If you are terrible at selling it’s because you are not in love with your client or customers. Now, I am not talking about being romantic with your customers.

If you look at the website of Ferrero, you will know how they love their customers.
When they sell one of their products called, ‘Kinder chocolate’, they say, “A little a lot. We love all the little moments. For kids, moments are never little especially when shared with you.”  Look at the way they promote their another great product called ‘Nutella’. They say “We spread positive energy in families to bring more optimism to the world”. Hey, they didn’t say, we sell chocolate spread. The biggest chocolate making brand called ‘Mars Wrigley Confectionery’ also says the similar.

If you go on their website, it clearly says,
“When you make brands that put smiles on people’s faces and create better moments for millions, you feel a sense of pride in your work. Today, our iconic products like M&M’S, SNICKERS, ORBIT, EXTRA and Skittles are enjoyed in more than 180 countries. We’re not just committed to our consumers, we’re focused on positively impacting the planet and the population.”

That’s what you need to do.
You don’t need to be in love with your product/service. You must put your heart and soul when you create your product or service but you also need to keep the best interest of your customers in your heart. This is not with only the two brands that we talked about. You will find the same with all the great companies in the world. Here’s another good example I saw on the internet of a lawnmowing service. Instead of selling lawn-mowing services, sell a clean lawn that’s the envy of the neighbourhood.

You need to sell the new identity and how can you do it?
You are not selling any product but you sell the confidence and the new self-image every time you sell. The restaurant doesn’t sell food, they sell the elegant dining experience. Coca-cola doesn’t sell sugar drink, they sell happiness. Check out Coca-Cola’s ads and you will find out.

One of my clients is a fashion designer and she never says that she designs and sells clothes.
Her target customer is overweight women of more than 30 years of age. Instead of saying designing the clothes, she says that she makes overweight women look good. An overweight woman worries about ‘not having a super-model figure’, but she can make them look good with her art of designing the clothes. She sells a new self-image, charisma and confidence instead of just dresses.

Stop loving your product and service.
Instead, start loving your customers. You need to love to create and deliver what customers want. And you care more when you do something for the people you love. That’s why I love doing episodes on this podcast channel ‘Love Your Business’.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.