Zig Ziglar said You can have everything in life you want if you will just help other people get what they want.
Your customers are happy to pay you when you deliver the promises they want from you. Your promise mean the solution you deliver that solves your customer’s problem.

What are the promises customers want from you?
If you deliver any or all of the promises you are going to know from this episode, your customers will keep buying from you. Let’s discuss, shall we?

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What would you do when you want to find information about almost anything?
What website would you choose to search? You would undoubtedly go to Google. There is only one search engine that comes on our mind. In 1995, before google came in light, Yahoo, Lycos and Webcrawler were the first search engine sites. Then came excite, Altavista and others. Google came in 1996 with the name called BackRub. MSN search came in 1998. And google that we use was also launched in 1998.

Google was competing with other search engines such as Altavista, AskJeeves, AOL, Lycos.
Many more companies jumped in this battle of capturing the market of search engines. Almost no one survived. Many companies got bankrupted and shut down. In the end, Google survived the battle.  MSN tried to rebrand as BING. Yahoo is still fighting but Google is still the clear winner when people want to search on the internet.

What makes Google so great?
Google is one of the simplest websites in the world with almost no distraction. There is nothing fancy or flashy on google. It’s giving away information for free. Millions of people are using google for free. Google makes money and it’s one of the richest companies in the world. But what is Google doing that makes it so popular. The answer is: It delivers promises. It delivers what you ask for.

In business, you have to deliver what the customer wants.
We have covered what customers want in some other podcast episodes of ‘Love Your Business’. You have to deliver the solution to the problem your customer is having. The solution means the promise that you are making to your customers that solve their problem.

In this podcast, we are going to discuss what promises your customers want.
We are going to find out 3 types of promises that your customers pay you for. If you include any of these 3 promises, your customers will buy from you.

1. Time-saving
2. Energy saving
3. Boosting the sense of entitlement

Let’s start with the first one, shall we?

If you visit McDonald’s Restaurant, you will almost always find customers.
No matter where you go in the world. It’s probably the most profitable restaurant chain in the world.  A New McDonald’s Opens Every 14.5 Hours. It means 2 new McDonalds are opening every day. More People Eat at McDonald’s Every Day than the Entire Population of the UK. Over 60 million customers visit every single day. They bring revenue of 75.21 million per day to McDonald’s.

What does McDonald’s deliver?
Many would say it delivers quality food but if you ask any doctor or nutritionist, they would not call it quality food. They call it junk food. Some people say that it’s value for money. Well, the cost of the food is reasonably higher than the average meal price in the market. Some would say that they deliver with a smile, in a clean and pleasant environment. That’s probably right too.

But there is something that makes it unique.
It’s called ‘Fast’ delivery. They deliver food faster than any other restaurant. That’s why their food is called Fastfood. If you go to McDonald’s, your food is delivered in almost 2-5 minutes. It takes sometimes 7-10 minutes but only when it’s too busy. At other restaurants, you have to wait for at least 10-15 minutes to get your food delivered on your table and it’s painful when you are hungry.  McDonald’s knows it and they don’t want you to wait for more than 2-5 minutes. It’s a rule. Ask anyone who works at it and they will tell you.

Don’t make people wait. Why?
People want their results fast. People want their solutions fast. The reason is simple. People want things NOW. People are restless in nature. Can you deliver faster?
Find out how can you deliver the solution to the problems of your customers faster than others? People will pay higher for faster delivery. People hate problems and they want the solution faster. Promise something that brings results to your customers faster.

Quick results release the pressure.
People want to save time and want to use that time to do things they love to do. Find out how can you deliver faster results.What if you can’t deliver faster results? What other promises should you deliver? Let’s discuss in the second part, shall we? I was too poor at drawing. A straight line was the only thing I could draw. I was avoiding the subject of drawing in my school days. I wanted to draw good but I could never learn. My drawings were horrible. I used to laugh at my drawings and others were laughing loudly. And I lost my courage and confidence to draw.

8 months ago, I started drawing cartoons.
I wanted to learn it for the last 4-5 years but never tried. I was afraid if I could draw or not. The memory from my school days was stopping me. That sound in my head was telling me that I can never draw. But 8 months ago, I was talking to one of my clients. I found out that she draws cartoons in her free time. I showed my interest in learning it and she sent me a book.

Now, it was almost accidental talk.
The book is about how to draw cartoons even if you haven’t done it before. I picked that book and flicked through pages and I realized that I can draw. The instructions in the book were so simple that I felt like someone is holding my hand and showing me how to walk. I started drawing with ease and comfort with the step by step instructions. My confidence started building up. And I didn’t stop. I now can draw cartoons frequently. I have started making my own cartoon album in a diary.

One of the reasons, people avoid doing the work and pay someone to do it because it saves their energy.
People are lazy or should I say, people will do a bare minimum amount of work. I wrote the book ‘Finish With Focus’ in 2018. It was published on amazon. It’s about how can you enjoy getting things done with focus and fun without working for longer hours. It’s a good book if you want to increase your productivity with focus and fun.

Now we know that people don’t want to work harder.
What can you do that makes their life easier? How can you bring the solution or promise that solves your customers’ problems easily? Use the science, technology or any resource that makes it easy for your customers to deal with their challenges. I learned cartooning from a book because it was easy. We have been training and coaching for the last 10 years and we always focus on teaching people easier than everyone else. Except a few of my books, courses and workshops, we make it easy for our customers to learn the skill easier than they learned from anyone else. If our customers and students don’t learn, we take responsibility.

People will pay for things that save their energy.
Look at the new companies that emerged in the last 10-15 years. For example, Uber taxis, online food delivery services, amazon prime etc. People will avoid doing work and if you do that work, they will pay you for it.

Find out what can you deliver that people avoid doing the work or minimize the efforts.
Look at what people don’t like to do and you do it in exchange for money. Apart from delivering fast or easy or both promises, there is also another promise you can deliver. Let’s find out in the final part of this podcast episode.

If you go to the high street in London, New York, Paris or Singapore, there a lot of shops that sell highly luxurious items.
They sell things that cost 10-20X more than the similar items in the market.  In the case of Apple Inc. (AAPL), consumers wait overnight for new releases of iPhones, iPads, and Mac computers. Apple products are not technologically unique or superior. In fact, Samsung makes phones with better features (compared to most models of the iPhone), and Xiaomi make phones that typically have a cheaper price point. Still, Apple experiences a high degree of brand loyalty and seems to break sales records year after year.

People spend money on expensive brands and they are called crazy but they are probably not.
Some people perceive non-luxury goods as inferior simply by them being non-luxury. They also come to the irrational conclusion that higher priced goods are of better quality. They may believe that you get what you pay for, regardless of whether the goods are actually better than their more affordable competitors. Consumers usually focus on the positive attributes of a product while ignoring its drawbacks. Non-luxury items are viewed as inferior. People easily find out the negatives of those non-luxury products over the brand-name ones.

Why do consumers choose to spend more money on luxury goods?
The third promise you can deliver to the customer is ‘Better’. And it’s because people feel they are entitled to be ‘Better’ or do ‘better’. People spend more when they feel better. They feel more superior, powerful, secure and happier when they spend more money on things they find ‘BETTER’

Do you treat yourself well when you’re in a bad emotional mood?
If so, you may be throwing money on items you can’t afford in order to boost your mood. On the opposite side, you may celebrate a big promotion, goal achievement or other life milestones by spending hundreds (or thousands) on a designer item or buying something expensive. It is believed that a more expensive product implies better quality, exclusivity, customization or some additional bonuses

In addition to your emotions, your self-esteem can also determine how likely you are to buy luxury goods.
Consumers who want to feel better about themselves might buy expensive items because they serve as status symbols.  When people buy some branded clothes, cars or electronic items, they become part of a community of exceptional, interesting and passionate people. Everyone wants to be part of a special club or association. It’s our social need.

You need to deliver something that makes your customers ‘BETTER’.
It can be anything related to the betterment of your customers. Find out what can make your customers do better, feel better, perform better, look better and be better? They will give their money to you happily. Interesting, isn’t it? That takes us to the end of this podcast episode.

Let’s summarise what we have covered in this episode.

In business, you have to deliver what the customer wants. You have to deliver the solution to the problem your customer is having. The solution means the promise that you are making to your customers that solve their problem. In this podcast, we discussed what promises your customers want.  We found out 3 types of promises that your customers pay you for.

We started with the promise of delivering the solution that saves their time.
People want their results fast. People want their solutions fast. The reason is simple. People want things NOW. Find out how can you deliver the solution to the problems of your customers faster than others? People will pay higher for faster delivery. People want to save time and want to use that time to do things they love to do.

In the second part, we discussed the promise you can deliver that saves their energy.
People will pay for things that save their energy. People will avoid doing work and if you do that work, they will pay you for it. Find out what can you deliver that people avoid doing the work or minimize the efforts. Look at what people don’t like to do and you do it in exchange of money.

Then in the final part, we discussed the third promise you can deliver that makes people better.
And it’s because people feel they are entitled to be ‘Better’ or do ‘better’. People spend more when they feel better. You need to deliver something that makes your customers ‘BETTER’. Find out what can make your customers do better, feel better, perform better, look better or be better? They will give their money to you happily.

And finally, if your promise is fast, easy and better, you will do wonders in the business. Exactly. Find out what promises you can deliver. It can be fast, easy or better and probably include all.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.

You don’t have to be extra-ordinarily talented to fulfil your ambition.
Ambition beats talent. Being ambitious is necessary but it also makes you stressed and unhappy. You should be ambitious to level up your life and business but not at the cost of happiness. How can we be ambitious without being overambitious and unhappy?

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Do you think some people are just naturally talented and we are not?
Well, two economists called Stacy Dale and Alan Kreuger at Princeton University did a research on people who studied in some of the best colleges in the world such as Harvard, Yale, Princeton, Stanford, Columbia etc. They found that people who studied from such ivy league colleges are earning more than who did not go to high profile colleges. Now, that’s something that we probably already know. 

But they found something interesting.
They also included people who applied to these ivy league colleges but did not attend. They got admission but did not bother to continue the study. Now, these people performed equally good as those who applied and studied at Harvard, Stanford, Princeton university etc. It means that people’s income was not based on which college they have been to but it was based on which college they applied to.

The success depends on how they think and believe they are capable of doing.
Having a strong ambition and desire are far more powerful and stronger than having talent. If a person believes to achieve something worthwhile, they will develop the ability and competency to achieve it no matter what sooner or later. 

Now, the question is, How can we channelise our ambition to get what we want.
We are going to find out in this podcast episode. We are going to discuss 3 things.

1. How dissatisfaction helps in being ambitious?
2. How to know if We are over-ambitious?
3. How to set our ambition without losing happiness?

 If you look at immigrants in the USA, they make faster progress compared to natives. 
The research was done in 1886 to identify the performance of Jewish people against westerners in various fields. Now, this was done when there was not a remarkable population of Jewish people. At that time, it was found that Jewish people did not hold a high IQ level. They were not extraordinarily talented. 

But afterwards, thousands of jews people moved to the USA.
Then their mindset got changed. They were at the bottom level in American society. They had to do a lot of hardships. And they wanted to be at the top in almost all sectors, whether it’s engineering, banking, education or pharmaceutical.

They were not satisfied with staying at the bottom level.
Their inner-self was creating a conflict and developed a strong desire to do whatever it takes to reach to the top. They were not comfortable with their level. They felt insecure and they wanted to grow. And they grew and they grew in a proportion of the belief they had in themselves to grow. They saw themselves as good as or better than the people who were at the top. They grew in almost all sectors in the USA as a result of their intense belief and ambition. 

You can be ambitious not only by comparing people around you but can also learn from history.
People have set the benchmarks in history. There are hundreds of people in history who invented great things and did something that seems impossible at that time. You can pick up some of the greatest emperors, sportspersons, scientists or spiritual leaders and create a strong desire to be like them.

The story from history can be fiction too.
For example, Henry Tudor became the last King of England to win the crown on the battlefield. When he became the King, England was a very poor country. It was facing civil war and it was in the middle of a recession. But by the end of Tudor’s life, England was on its way to begin conquering the whole world!

How Henry Tudor turned around England?
He came across a book ‘The story of King Arthur and his knights’. He got inspired by King Arthur. Henry Tudor implemented policies that brought tremendous economic development. Henry Tudor saw himself against King Arthur and intended to be like him. Sounds great.

But do you know that there was no one called King Arthur in reality?
Henry Tudor didn’t know that and yet King Arthur made him ambitious and he brought a revolution. Find something or someone that makes you ambitious. As we discussed earlier, If a person believes to achieve something worthwhile, they will develop the ability and competency to achieve it no matter what sooner or later. But how much ambition is too little or too much? There is a thin line between being ambitious and being over-ambitious. How to know if we are over-ambitious?

I love food and I love cooking, and I try to make almost everything we eat at home.
Mayonnaise was one of the things that I still bought, but last weekend I decided to make that, too. And it turns out that it’s a tricky process! For example, after beating the egg yolks, you have to add the oil very slowly. If you add it too fast, the mixture will split. Once split, it won’t emulsify and thicken, and therefore can’t become mayonnaise. The only remedy is to start again. 

What if your career is like trying to make mayonnaise, and your ambition is represented by the oil in the recipe?
If you have too little ambition (you don’t add oil), your career will quickly stagnate. The secret is balance: not too little, and not too much; not too fast and not too slow – it has to be just right. What’s just right for you might not be the same as what’s just right for me.

However, here are some factors to take into consideration:
If you have too Little Ambition, you’ll likely put too little effort into your career growth and personal development.  As a result, your accomplishments won’t equal your potential, and you’ll likely not be successful. It could even cause you to criticize yourself, and those who enjoy success. Remember, the less you like yourself, the more you criticize others.

Being too ambitious can lead to egotistical behaviour and a false belief that you deserve opportunities, and should be seen.
Overambitious people often get attracted to people they perceive as powerful, and who are able to help them along in their careers. Please note, by “overambitious” I don’t mean a healthy dose of ambition and high goals. Overambitiousness is a problem when a person engages in negative behaviour to reach their goals, and it becomes normal to them.

Aristotle was the first philosopher to caution against the same when it comes to ambition.
Your ambition should not stem from vicious excess. Nor should you face a lack of ambition – the vicious deficiency. You need to find healthy ambition – the virtuous mean! Over ambition leads to corruption. It’s socially destructive. Under ambition is a disservice to yourself. Healthy ambition rewards the individual as well as helps society! But do you think that having ambition makes you unstable and unhappy? How are you going to stay happy and don’t get stressed while pursuing your ambition?

Elon Musk has said that we should be putting in double the amount of time and that we should work as hard as possible.
When our peers are resting and sleeping, we should be studying and learning. Bill Gates also has said something similar where he “never took a day off” during his 20’s and when his friends were out playing and partying, he would be learning how to program and how to build software.

But if all we really want to do is be happy, why then should we strive for greatness at all?
We’re taught by motivational speakers that we should constantly strive to change the world, be the best version of ourselves, bring value to people, and create the goal, after goal, after goal. And if we reach one dream, then we go find a new dream. But on the other side of the coin, many spiritual gurus taught that we should be happy, accept who we are, and be happy with what we have. That peace is found within and all we have to do is free ourselves of all desire, wants, and needs.

Are they two different ways to live life or are they one and the same?
And which one are we supposed to accept when all we want is happiness? We’re taught to go to school, get the best grades possible, get a good job, buy a house, get a car, strive for excellence at all times. But do we ever get a rest or is it always trying to keep up with others? Then we suddenly develop chronic health problems and then end up wishing we had stopped to enjoy life a little more. If it’s going to be a never-ending cycle of non-stop busyness and activity? Or is happiness the Answer? The answer is, “Do what really matters!” 

When we started this podcast channel ‘Love Your Busines’, we had the same purpose.
We don’t believe in talking about some magical tactics of running a business that makes us bored and tired. But we talk about how to really enjoy running the business and enjoy more time for yourself too. You don’t need to be lethargic, just sit there and do nothing and be satisfied with your success. You do what You do because it helps people.

You can be ambitious and do it for other reasons.
Find out what makes you happy. As Oprah has said: “There comes a point where you move beyond success to significance.” So you start to ask yourself, what kind of value will I bring to the world? Maybe the answer really lies in helping other people. The answer lies within, but also outside yourself. Being satisfied in life can make you happy. But it’s a mistake to believe that being satisfied means you have to lack ambition. Wanting to achieve great things, but being happy and satisfied with the results are not exclusive things. Both can coexist.

So, What’s the one thing that you can learn and implement from this podcast?
Find out what’s your ambition? Who do you compare yourself with that fuels to your ambition?  This is what child psychiatrists recommend you do to inspire ambition in your child’s minds: Tell them how their forefathers overcame their struggles and achieved great things. Tell them the stories of great heroes that they can connect to. Let them feel a little bit insecure with their underperformance compared to others!

Learn to love and enjoy the work that you do and be significant at what you do. So, enjoy what you do and do significantly better.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.

What if we can do more things without getting tired?
We see things to do on our list but we wish we can do all those. But we rarely do all of them. Can we have the energy and time to do everything we want without getting tired?

How can we have more energy?
In this podcast we will discuss, how do we get tiredness and how can we deal with it? Also, you will find out how can we get motivated even if we are tired and feel like we can’t do more things.

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Kobe Bryant is widely regarded as one of the greatest basketball players of all times.
He won 5 NBA championships in his career. But when he was 12 years old, he had a crisis moment. Bryant’s father and uncle were both national basketball players themselves. And so, Bryant loved the game from a very early age. To develop his skills, 12-year-old Bryant enrolled in a summer basketball camp in Philadelphia.

And do you know how many points he scored in the whole camp?
Zero. He didn’t score a single basket, not even a free throw – and was about to give up on basketball! But accidentally, he read about Michael Jordan at that time. How Michael Jordan was once cut from his high school basketball team because of poor performance!

But Jordan didn’t quit.
He worked hard and became the best basketball player of all time! Kobe Bryant took inspiration from this story and decided to become the hardest working player of all time. Because he was obsessed to make his family feel proud of him. He was determined to never have a summer of zero ever again.

His conditioning coach Tim Grover tells us the story that he would actually have to ask Bryant to train less!
Kobe Bryant would call Grover to come and coach him at 3 am in the morning. You would often find Bryant starting his practice 7 hours before the whole team arrives. And yet be the last one to leave the practice sessions. He would hit the gym twice a day. And train for 16 hours on perfecting his game. He wouldn’t leave the court without downing 400 shots! Day after day. It’s this insane work ethic that put him to the top.

But how do you get the energy to work this hard?
Conventional wisdom tells us that to gain more energy, one has to: eat well, sleep more, and exercise. But if eating gives us energy, shouldn’t exercise deplete our energy? Shouldn’t effort reduce energy? But studies after studies have shown that movement and exercise, even just getting up from your desk and moving around, make you feel more energetic. A study published in Psychology Bulletin that analyzed 70 research studies involving over 6800 people showed that 90% of the people who completed any sort of exercise regime felt more energetic!

What is happening here?
Maybe we should flip the whole question: Instead of trying to learn how to gain more energy, we should focus on understanding tiredness and fatigue. So in this podcast, we will discuss 3 things.

1. What exactly is happening in our bodies to make us feel tired?
2. How to deal with tiredness?
3. What makes you start doing even if you are tired? (It’s not about diet or nutrition)

I am not a marathon runner.
The marathon race amazes me. It’s wonderful how marathon runners don’t feel tired. Running marathons teaches us a weird thing about fatigue. Long-distance runners start with a lot of energy. And as they run further, they start feeling tired. But a funny thing happens after a while.

An out of breath runner suddenly finds the energy to push harder with less efforts.
He finds his second wind. And he keeps running. Biologically what’s happening is that as our muscles workup, it builds lactic acid. When our bodies find the proper balance of oxygen to counteract, this lactic acid buildup, we feel we can push further. Along with this, the endorphins released to give you a feeling of euphoria.

But what the runners high shows us is that it’s not the amount of work we do that drains our energy.
But the underlying chemical imbalance in our bodies. If we learn how to balance our hormones and various chemicals, we can feel energetic even after putting in a lot more effort every day!

A few years ago, I started feeling tired and lazy.
I thought it’s because I am getting older. But, things were not as good as I thought. I started paying attention to my body and I realised that the ageing process is getting faster. I had to do something about it. I hired a health coach or should I say a health scientist called Mr Gunvant Sharma.

Gunvant Sharma taught me the science of body, health and exercise.
I am not a gym person but he showed me how to control the hormones in our body. It’s a beautiful science. Gunvant guided me some of the most fascinating facts of how the changes in our hormones can affect our health, mood, mental ability and productivity. You should check out his videos on youtube. Search for the channel Urjaa Fitness and you will find really good tips. It’s in the Hindi language so I am not too sure if you can understand the Hindi language. If you understand Hindi language, then it’s a very good channel you should subscribe to. So, yes, I learned how to balance hormones and you should learn to balance your hormones and various chemical that make you feel energetic even after putting in a lot more effort every day. That takes to the second part, How to deal with tiredness?

I was reading at some blogs on productivity a few days ago.
There were a lot of comments on blogs. In many comments, people were asking for advice on how can we work harder? How can we manage time?”. Is it possible to manage the time? Well, based on some of the famous psychologists, you can’t manage the time because even if you have time, you need the energy to do the work in the time available to you. And we don’t have full energy all the time.

We run our body and mind beyond its capacity and we lose our energy.
We want to push ourselves harder and harder. And we get exhausted and burned out. How can we get less tired and have more energy? You can do a few small things but they will make a big impact on your energy level. 

First of all, A good night’s sleep makes us feel more energetic because sleep helps us out to  flush all the toxins from our system. Secondly,Sugar makes you feel lazy and trans-fats makes you irritable because they affect the chemicals in your body. Even though food gives us energy, overeating makes us feel lethargic because it creates a chemical imbalance. Eat clean and eat less.

Doing a small workout will make a huge difference.
Exercise produces energy in our body more efficiently. Samantha Heller, a dietician and physiologist explains: the more you exercise, the more mitochondria your body makes to produce energy. Mitochondria are the part of your cells that oxidizes glucose to generate energy.

You are not aiming to be muscular, instead, do the small workout to feel energetic.
Also, a better more efficient oxidizing of glucose makes you feel energetic. Which is where breathing comes into play. The better you breathe in oxygen, the more efficient your energy usage.

Wim Hof is known as the iceman.
He ran a marathon without wearing shoes in Arctic snow. Climbed Mount Kilimanjaro wearing shorts. And stood bare feet in ice for 112 minutes. Otto Musik, a paediatrician at Wayne State University put Wim Hof in an MRI machine to figure out what’s going on. And found that the breathing exercise that Wim Hof does helps saturate his blood with oxygen and helps release high levels of dopamine and serotonin – that makes him feel euphoric. Hof’s breathing and meditation also help him activate a part of his brain that releases cannabinoids that inhibit feeling pain or cold.

The Wim Hof breathing method is simple:
Inhale deeply through the nose and exhale freely through the mouth. Repeat it 30-40 times in short powerful bursts till you experience lightheadedness. People who exercise have experienced that they can double the number of pushups they normally do after trying the Wim Hof breathing technique.

You can do pranayama.
Pranayama is a whole section of yoga that is all about practising breath control. It is proven to help people feel more energetic, become better with focus and concentration, and even things like reducing stress. Proper breathing can help you unlock your potential energy. These are things you should do and you will surely feel more energetic. But there is a big factor that can boost your energy and we are going to discuss it in the next part. So, let’s dive in. 

I first read Viktor E. Frankel’s ‘Man’s Search for Meaning’ 10 years ago.
I had found this book impactful. Viktor Frankl was an Austrian, Jewish psychiatrist who focused on finding meaning in life. At the eve of World War II, Frankl was offered a visa to move to the United States by the U.S. Embassy in Vienna, but he turned down this opportunity in order to care for his parents. In 1944, Frankl was transported to the Auschwitz concentration camp (and other successive camps), where he endured a harrowing and unspeakable experience. In 1945, Frankl’s camp was liberated by American soldiers, and Frankl returned to his native Vienna, where he engaged in groundbreaking research on logotherapy and gained international fame for his teachings on finding meaning in life.

Man’s Search for Meaning is a two-part account:
The first half discusses Frankl’s experience at the concentration camps, and the second half is comprised of universally applicable lessons gleaned from Frank’s struggle.

Frankl implicitly asks, throughout the book, what we have in our own life if we have nothing of the world.
Who are we if we do not have our degrees, our family, our home, our name? If some or all of this is taken from us, what defines us? What keeps us going? And why?

In Frankl’s experience at Auschwitz, he saw two types of men.
The first type were those who one day came to the conclusion that waking up every day just to submit to hard labour and scrape by when death was so certain meant that life was useless and they might as well give up. The second type of individual insisted on striving despite all the heartless challenges, the utter, absolute hopelessness of it all. Frankl said that the distinguishing factor was one’s ability to find meaning, and teaches everyone that our ability to find and pursue meaning will strengthen us in any trial, big or small.

Victor Frankl explains what motivates people to get out of a miserable life no matter how hard it is.
Fortunately, we are living in a world and time where We are not living in a concentration camp. Yet, we create a miserable life. We give up after some time and get tired too soon.  In the last part, We have found out some tips to deal with tiredness. Let’s discuss the most powerful thing you need to perform better.

And it’s a weird one.
Its called purpose. Just as Victor Frankl said in his book ‘Man’s search for meaning’, having a purpose in life makes you feel more energetic. A strong purpose makes it easy to wake up in the morning and push yourself.

It’s what allowed Kobe Bryant to put in the hard hours and long days practising.
Purpose and meaning help reduce stress and increase energy. Find the purpose behind what you do. Find out why do you do what you are doing.  The reason I release podcast almost every single week for the last 10 years, created books, creating products and conducting training programs is because I know the purpose behind everything I do. Do I get tired? Yes, it’s bound to happen. But I just do what I am supposed to do no matter what. That takes us to the end of the podcast.

 Let’s summarise what we have covered in this podcast.
We discussed how to deal with tiredness and perform better. What exactly is happening in our bodies that makes us feel tired? Energy is not related to effort. You can gain more energy by putting in the correct kind of effort.

Then we talked about how to deal with tiredness.
You need to sleep well, eat clean, consume less sugar, do small exercise, and focus on better breathing to keep your chemicals in balance. Finally, when you have the purpose to live, you don’t have to seek motivation.

Find your purpose and you will be able to push yourself to achieve greatness.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.

Why you can not sell to everyone in the same way? Your product will fail miserably if you market your product without finding out how much your customers know.

By the end of this podcast, you will find out your customer’s level of AWARENESS or understanding around the product you’re selling…. And you will effectively speak to your target audience. This will help you to increase your sales without wasting money. Find out how.

Right-click here to save this episode.

This is the second part of the two-part series of ‘Most don’t know the 5 Types of Customers and How to Sell to Each of Them?’. If you haven’t listened to the first part, you should listen to understand fully. We have discussed 3 out of 5 levels of awareness.  What are the levels of awareness? A rough idea of how much your target knows about his or her problem and the solutions available in the marketplace. 

We started with the first level where your target is clueless. These targets don’t know they have a problem.
They don’t know a solution exists. And they most definitely don’t know about you and what you have to offer. We discussed what to do if your customers have no clue about your product.

Then we moved to the next level of awareness ‘Problem aware target’ where the targets are aware of their problem.
It’s there. They can feel it. They can even start to understand it. But they don’t yet see the connection between their *problem* and the *solutions* available on the marketplace. This audience is looking for someone that solve their problems. We found out how we can drive them towards you if they are at this level of awareness.

Then in the 3rd level of awareness which is called ’Solution aware target’ where Your prospect knows the result he wants, but not that your product provides it.
This is the stage where most products that need to be restored, repeated or replenished. Now, in this episode, we are going to discuss three things.

We are going to talk about the rest two levels of awareness.

1. 4th Level of awareness called Product-Aware
2. 5th level of awareness called The Most Aware
3. Step-By-Step Guide) How To Determine Your Target’s Awareness Level

Last week, my wife Dhruvi wanted to buy a new smartphone.
I decided to jump on amazon. When I searched for smartphones, there were hundreds of smartphones. I was presented models from Samsung, Motorola, Nokia and various brands including Apple iPhone. All of these brands were known to us. There were also some other brands, which are not as popular compared to other brands. I checked their features and they were offering good features at a comparatively lower price. 

Still, I wasn’t so convinced.
I didn’t choose those brands which were less popular. I decided to buy from either Samsung, Nokia or Apple iPhone. I knew other brands but I didn’t want to take risk of getting disappointed. This is the level of awareness where the target knows the product but doesn’t yet want it. It’s called ‘Product Aware’ level. Here, your prospect isn’t completely aware of what your product does, or isn’t convinced of how well it does it or hasn’t yet been told how much better it does it now.” These targets know you and your solution. And they also know about what your competition is offering. But they’re on the fence. And haven’t yet taken the action. At this stage, the market is getting noisier and noisier and it seems difficult to grow. 

Your audience is much more aware… And tired from all the ads being thrown in their face. 
They’re also likely familiar with your competitors’ offerings, but they haven’t yet made the jump to purchase anything from anyone yet. This is most often because they’re just not sure which solution is best for them. 

At this stage, you have narrowed down their options.
For example, If you having the Super Awesome Fashion Brand, you are inclined to your target audience buying fashionable clothes, rather than other alternatives who sell ordinary clothes. But don’t forget, within the fashion brand category, there are still a lot of other options — Marks and Spencer, H & M, etc. You’re simply one of their options.

Here is where you identify what the top players in the field are missing and then fill that gap.
Or in other words, you need to come in strong where your competitors are falling short. Be the superhero and get the bigger market share. For example, when Memrise (https://www.memrise.com), the award-winning language-learning app, entered the market, they were up against big players like Duo Lingo and Babbel, each having their own loyal follower base and impressive user experience design. To stand out, Memrise gamified language learning by implementing an evidence-based memory system that uses spaced repetition… And combined it with interactive videos and user-generated content to improve their learning experience.  They became known as the language app that makes memorizing fun, and therefore increasing the chances of a user retaining what they learned. Which is the main struggle with new languages, right?

So, find out what you or your product can deliver better than anyone else. Demonstrate the benefit of your offer with a well-crafted marketing message and sales pitch. That takes us to the last level of awareness, called Most Aware Target. Almost every single day, I receive the calls from the companies who try to sell me insurance policies, credit cards, pre-approved loans, stock market deals etc. etc.  It’s annoying to me. I have to politely decline but it makes me mad for some time. They try to sell me hard. They want to help me but I just know them. I know what they sell very well. You too might be receiving or received such calls. You know these products. You are constantly bombarded with such messages. 

If your product is known to your customers and there are hundreds of products just like yours, your customers are in the level called ‘Most aware target.
At this level, “The customer knows of your product—knows what it does—knows he wants it. At this point, he just hasn’t gotten around to buying it yet.” These targets know your solution and want to buy it. But At the highest market sophistication level, people are not listening. It’s no longer about what you sell… but WHY you sell it. You’ve heard me say “your product doesn’t matter” – well, you have stage 5 to thank for that! 

Your market is so aware at this point that they’re looking for reasons to count you OUT. 
Yes, you heard that right. They are looking for reasons to NOT buy from you so they can clear out the mental clutter and narrow down their options.  So, this is where you dig deep into understanding specific segments, needs and personalities within your target audience, so you can offer a brand experience that’s as personalized and exclusive as possible.

In other words — you need to figure out what makes your brand memorable and keeps people coming back for more! 
Your goal is to stick around!. That is when you become “iconic”. Some great examples of markets at this stage include fashion, cars, mobile phones, computers, cosmetics, and fitness… And those that have made it this far have some serious brand loyalty on their side. For example — are you on team iPhone or Android? Mac or PC?

So, think about what makes you iconic.
What is the best thing that separates you from everyone else in your market? That takes us to the last part of this podcast and this two-part series where we will find out, How To Determine Your Target’s Awareness Level. 

So, we have discussed 5 levels of awareness where our customers might be at.
And you might be asking, “But wait, Mayur! We don’t even have a product or service to sell yet. How are we supposed to figure out if our target knows our solution?” If you already have a product or service you want to sell using the 8-step process I have shared in my book ‘Offer-craft’, then you can apply the above levels easily. But if you don’t, no worries. Since you don’t have a product or solution yet, our target’s awareness would only live in Levels 1-3. 

Let’s find out How To Determine Your Target’s Awareness Level? How to know how much your customers know about your product?

Step (1) Dive deep into the problems you’re solving.
Note: These are the problems you need to know your target customer has. You can find in the book ‘Offer craft’ in detail. It’s a very important process. Without doing it, you will most probably fail to market and sell.
Find out 

• Is this a common problem? 
• Does my target know he/she has this problem? 
• Are targets easily able to realize they have this problem? 

If not, they’re in the clueless level. They don’t know you and your product.
Make a note.

Step (2) Dive deep into the solutions available in the marketplace. 

• Is my target familiar with the solutions available in the marketplace? 
• Do targets understand the differences between the solutions? 

If so, they’re most likely in the solution aware target (or greater). These targets are aware of their problem. It’s there. They can feel it. They can even start to understand it. But they don’t yet see the connection between their *problem* and the *solutions* available on the marketplace.

Step (3) Dive deep into your offering (if you already have one). 

• Are we well known? 
• Are we selling to cold/warm/hot traffic? (Cold = doesn’t know you. Warm = know you (etc. on your email list) Hot = love you and buy from you all the time). 
• How likely is it the target will have seen our prior advertising? (most of you will be completely new and going after cold traffic who hasn’t seen your advertising before because you’ve never advertised). 

Then take the “intelligence” you gather. And group your target into one of the above 5 levels. 

Level 1 Clueless Target
Level 2 Problem-Aware
Level 3 Solution Aware
Level 4 Product-Aware
Level 5 The Most Aware

Remember: you may not have an offer/product to sell yet. 
We’re just doing upfront “intelligence” work to determine what type of offer/product/marketing would resonate the most with our target and generate profit. Do this exercise.Hardly anybody does this (even though it takes just 30 minutes or so). So make sure you do it. It’s boring. But critical. Why? It helps you craft great and profitable marketing promotions and sales pitch with complete ease. In fact… The answers to these questions will help you determine how to effectively makes customers buy from you So, go and do it. That takes us to the end of this podcast.

What’s the one thing you can do today?
It’s strongly recommended to listen to this part-2 as well as part-1 to know how much your customers know about you and your product. If you don’t get it, you will waste your money and time. And you don’t want that. The more accurately you know your audience, the more accurately you can present. That will save money, time and frustration. So, go and do the exercise.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.

Why you can not sell to everyone in the same way?
Your product will fail miserably if you market your product without finding out how much your customers know.

By the end of this podcast, you will find out your customer’s level of AWARENESS or understanding around the product you’re selling…. And you will effectively speak to your target audience. This will help you to increase your sales without wasting money. Find out how.

Right-click here to save this episode.

If I ask “What is Astrology”, you and many people will understand what I am talking about.
But if I ask you “what is Numerology?”, most people and probably you too don’t know much about Numerology. Hundreds of millions of people around the world are familiar with what Astrology is. Do a quick keyword search on the term “Astrology” and you’ll get results that shoot through the roof – I mean everyone knows their Zodiac Sign, right?!

But what I’m getting at here is that Astrology has a very high level of market awareness.
So, marketing for an Astrology offer doesn’t require a lot of education to explain to the audience what it is and how it will benefit them. It does, on the other hand, require a more innovative and distinct Unique Selling Proposition.

Now let’s look at Numerology.
Many may have heard of the term but do they really know what it is? Do you know your Life Path Number? Despite having been around almost as long as Astrology, it is nowhere near as popular. It gets one-quarter of the searches that astrology gets every single month. So, because Numerology has a lower market awareness when speaking to the target audience, there needs to be a greater level of education around the concept, features and benefits of the offer. 

Two similar topics, with two very different levels of market awareness.
Knowing your level of market awareness also helps you gauge the market size, market share and precise market needs! By that, I mean how many people currently purchase related products, how many competitors you have, and what opportunities are available for you to stand out! You need to ask yourself “How much does our target know?”

Why is this question important to ask?
A few reasons. People respond to different marketing messages depending on how much they know. The answer to this question “How much does our target know?” is also very easy to find. Because just like the stages of market sophistication, there are only five levels where your target’s awareness level can reside. These are called the Five Levels of Target Awareness. 

What are the levels of awareness?
A rough idea of how much your target knows about his or her problem and the solutions available in the marketplace. Once you figure this out, you’ll be able to craft the right offer and the right marketing to spark the interest of your target which you can find in the book Offer Craft. To effectively speak to your target audience you need to know their level of AWARENESS or understanding around the subject or product you’re selling….

The 5 levels of awareness popularized by Eugene Schwartz that every *SMART* marketer rips off.
When reading through these stages all you have to do is *THINK* about where your target’s level of awareness is at): (Note: I’ve included Eugene Schwartz’ comments alongside my own.) There are 5 levels of market sophistication but in this first part of the series, we are going to talk about 3 levels of market sophistication. We will talk the rest two levels of market sophistication or levels of awareness in the second part of this two-part series.

Level 1 – Clueless Target
Level 2 – Problem-Aware
Level 3: Solution Aware

If you think of electric cars, most probably Tesla cars come in your mind.
The tesla company is the pioneer of electric cars but there was a company who introduced electric cars to the world. Yes, it was General motors. General Motors created the first mass-produced electric car from a major global automaker back in 1996. Now in 1996, the concept of an electric car was out of imagination.

Yet, they built and sold electric cars.
The problem that nobody knew about the existence of such cars. People didn’t know about it so they didn’t try it. and it never got sold. Another problem was that that car was available in California and Arizona only because cold climates were harmful to battery life and performance. Even if the customers wanted to buy but they couldn’t buy and instead they had to lease it for $500 a month. The General motors company could sell only 1,117 over the course of 4 years before completely scrapping the model.

That was a sad ending of a revolutionary product.
When you introduce something totally unknown product to the world, it’s too hard to sell. If you are selling what people are completely unaware of, you are among the first to bring a product or service like yours to the market. There is nothing but a blue ocean in front of you. You are a trail-blazer. That means your audience doesn’t have many opportunities to compare your offer to others.

These targets don’t know they have a problem.
They don’t know a solution exists. And they most definitely don’t know about you and what you have to offer. People may take a look from your shop, website, referral or perhaps they accidentally looked at your product. In a retail shop, this is the equivalent to someone strolling along the street and sliding into your shop based on something that sparked their attention from the window.

 Someone in the completely unaware phase has not yet identified their pain.
There is a specific group of buyers who may potentially be a great fit for your product eventually. But they are currently not in the ready-to-buy phase. These are among the coldest of prospects. They don’t know who you are, what you sell or even that they have a problem that needs solving. 

So, what can you do about it?
Here’s the structure the marketing and selling would take: You should come up with the Big Idea that not only brings their attention but also get them interested. You should read the book ‘Offer Craft’ to know how to come up with Big Idea.

You need to know why it’s a problem and what this problem is costing them. Then introduce the solution.
If you have a unique selling point, then present it. This is the time and place to talk about your customer, to your customer.  In other words, you need to educate them. Now let’s move onto the next awareness level 

When I create articles, podcast or any kind of content, I used to type and create.
It’s good but I was struggling to create the chain of thoughts. Even after creating a chain of thoughts, I was struggling to arrange my ideas. I had someone I would talk to and she used to type as I said. However, it wasn’t always practical. The ideas were coming up when I was doing something other than work at any time and any place.

I wish I could transcribe my speech.
I also hired a few people to type my speech but it was very costly.But in the year 2018, I came across a service called otter.ai. It’s a magical tool where you speak or upload any audio file, and Artificial intelligence would just type almost instantly. I have this application otter.ai installed in my phone and whenever any idea comes up, I just speak and it’s stored as text. Later, I can recollect and create such articles. 

I tried different tools but otter.ai is a clear winner.
I wasn’t convinced first but after using for free one month trial, I could not stop subscribing to the service from otter.ai. Eugene Schwartz says: “The prospect has not a desire, but a need. He recognizes the need immediately. But he doesn’t yet realize the connection between the fulfilment of that need and your product.”

These targets are aware of their problem.
It’s there. They can feel it. They can even start to understand it. But they don’t yet see the connection between their *problem* and the *solutions* available on the marketplace. They haven’t yet been convinced to buy from you and to begin a relationship with you. They might have arrived via a search engine or through a social media channel.

The key point is they don’t yet know or trust you.
But they are looking for something that will help them solve their problem or at least educate them about a potential solution. So, find out if your target customer is in this category of ‘Problem Awareness’. It means, are they having a problem that your product can solve but don’t know that your product is the right solution. If yes, then educate them. That takes us to the third level of awareness. Level 3 – Solution Aware Target.

‘Kayo’ is a boutique body care brand.
They sell luxurious skincare and cosmetic products. There are hundreds of other brands who are selling similar beauty and care products. How are they going to beat their competitors? They have to position themselves differently. They can promote themselves as just another brands. Their price point is higher than the other average brands.

But they did something different.
Their customers know their problem and they know the solution to their problems too. How did they do it? The Kayo took a different way to promote their body oils and lotions by positioning their products as anti-ageing skincare. Their USP is “face grade skincare for your body,” because why should you let the skin on your body age faster than your face? Brilliant.

In level 3 of the awareness, Your prospect knows the result he wants, but not that your product provides it.
As Eugene Schwartz says “The prospect either knows or recognizes immediately, that he wants what the product does; but he doesn’t yet know that there is a product—your product—that will do it for him.” These targets know they have a problem. And a solution exists. But they haven’t yet found it.

By this point, your market has gotten a bit jaded by all the competition and saturated messaging in your niche.
They know you’re all offering the same promise and tackling the same old problems. At this point, they need to be persuaded more on your methods and shown proven results. This is the stage where most products that need to be restored, repeated or replenished live – such as weight loss foods, skincare, toiletries, and household products. 

At this stage, you need to innovate hard.
You’ll need to show your audience how you do things differently by providing a unique mechanism or approach that makes you the unicorn of the market. You need to build empathy and make the prospect feel understood by saying things like “You’ve probably already tried xyz product to do xyz but nothing worked, right”.

Then discuss the limitations of solutions on the market.
Explain how the reason these solutions don’t work is that they all are missing x USP (this is the same USP your product has). Explain the significance of this USP & how it’s the missing ingredient they need as a solution they are looking for.

You need to showcase the proof that your product works and highlight success stories.
Explain what it is/how it works. You also need to handle their objections in advance via answering their frequently asked questions. That’s the end of the third level of awareness.

That takes us to the end of part 1 of the two-part series of this topic podcast. In the second part, we will talk about the other two levels of awareness. So, stay tuned for the second part of this series.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.

You save your time, money and frustration when you create the product that is exactly what people love to buy, even if it’s not a perfect product.

By the end of this podcast, you will find out if your business idea will be successful or not.
And your customers will tell you how you can make it great. Find out how.

Right-click here to save this episode.

Photoshop is the software used to edit the photographs.
Adobe Photoshop is a graphics editor developed and published by Adobe company for Windows and macOS. It was originally created in 1988 by Thomas and John Knoll. Since then, the software has become the industry standard not only in graphics editing but in digital art as a whole. Since they started in 1988, they have released 20 versions so far. It started as version 1,2, 3 and since their version 8, it’s called CS, CS2, CS3 and so on.

But why do they need to release updates after updates?
Does it mean that they could not create a perfect version in their first release? What makes them create new updates frequently? Photoshop gradually adds more and more features as time goes on. Also, Photoshop asks their customers what improvement they are looking for. Customers tell Adobe photoshop when they find any bugs. Did they ask their customers if they wanted the software called ‘Photoshop’ or not? The answer is NO. They did not ask before they published their first version. They just published without asking their customers whether they want it or not.

In a few of my previous episodes, we have talked about how can you know what people want.
We discussed what problems our prospects are facing and what should we do so that the customers buy the solution that we provide. But most people don’t ask their customers what they really want. The reason is that we don’t know how to know what they want. We don’t ask for feedback effectively. When you ask random things, you get random feedback. And you can’t come up with the right solution.

In this podcast episode, we will know how to know what they want by asking for the right feedback in the right way.
Most businesses fail to launch great products because they don’t know what customers want. You should not do the same mistake. By the end of this podcast, you will know exactly what you should ask your customers to market and sell great products.

If you follow what you are going to learn in this podcast, you will be able to create and deliver the products that bring you success.
We will discuss 3 things.

1. When should you not ask?
2. When you should ask?
3. What you should ask?

Last month, I was invited to speak at a webinar organized by a start-up forum in Singapore.
It was an online class for 45 minutes and then I invited questions. There was a participant called Martin. He has been struggling to start the business. He has been working on his business ideas. He came up with few ideas and just like most coaches and trainers say, “Get the feedback from the market. Do the survey. Do the market research”. And he started a few things but he barely made anything. He asked many people as a part of market research and survey but he got more confused as he asked more people. So, he could not launch his business successfully.

Your customers don’t know what they want.
They have no clue about what exact problem they have. They know and they tell you what is the problem that they have but they don’t. If you ask them what solution you are looking for, they will talk random. If you follow the system I shared in the book “offer craft”, you will know exactly what problem they have and what solution they are looking for. If you haven’t read, you should read the book “offer craft” and implement the system. I highly recommend it.

When you do market research, the customers will tell you what they want to tell you.
Many times, they will share a rough idea because they don’t even know. It’s your job to find out the real pain they want to get rid of. When you ask open-ended questions like “What product do you think you will buy? What business ideas I should work on? What challenges do people want to deal with nowadays?” They will talk about what’s trending nowadays. They will say what’s going on Youtube, Facebook, Instagram or Snapchat.

They will say what they wish to do.
They will say what so and so online guru is saying. They will give examples of people who are doing great business in today’s time. When you don’t carefully design your survey, you will not come up with the business idea that will work for you. So, the question is When to ask? Let’s find out in the second part, shall we?

At the beginning of this podcast, we talked about how Photoshop released their first version without asking people if they are looking for software to edit their pictures.
The developers at photoshop did not ask their customers what features they want in the first version of photoshop. They knew that people don’t have any clue how to express their challenge of editing photos. Deep down people were looking for something that enhances their pictures but didn’t know that something can be done about it. But photoshop knew it and they released their first version of their one of their greatest product, their commercial version “Barneyscan XP”), version 1.0 (February 1990).

Now, they went out and ask for feedback from their customers.
They asked their existing customers to use their product and let the company know the bugs they have found and what is missing and what to do to improve the result. They collected feedback and worked upon it. Then they released the second version. Again, they asked for feedback. Then they launched all the way to version 7.0.1. Adobe published 7 major and many minor versions before October 2003 when they introduced version 8.0 which brought with it the Creative Suite branding, which is called as Photoshop CS. The first Photoshop CS was commercially released in October 2003 as the eighth major version of Photoshop with increased user control with a lot more features.

This is exactly what you should do.
If you collect the feedback from the customers before you create a product, they will talk differently. You should create the product first and ask people to use it.  They will get an idea once you present your first version. The Apple company did not ask anyone if they wanted an iPhone or iPad. They created first, released it and welcomed the feedback. This is how you need to improve the product. Nobody comes up with the perfect product in the first trial. You need to improve time after time. You release your first version as soon as possible. Let people use it. Now, the question is what to ask. Let’s find out.

One of my clients is running a family-owned bakery shop in Mumbai, India.
They are famous for bakery items. It’s more than 30 years old. Their bakery shop is not lavish, instead, it’s too old style. They have been running it successfully for over 3 decades simply by creating products. Some of them are great and are sold very well. They don’t focus on creating a great product. They just create and give samples to their customers and ask how they found it. They have created products after products and their customers tell them what will work and what needs to be done to make it work.

And it becomes effortless for them to increase their sales.
Now, you have created the product. You can say, it’s version 1.0 or beta version. Then give it to your customers. Either sell them or ask them to try for free. Ask them how they found it, how it’s going to improve their life or business, what is not helping them to perform, what is bugging them.  They will narrow down their focus and give you the feedback that will really help you to improve your product.

The effective parameter to know if your product is good or bad is to ask your prospects to use it and ask them.
You don’t necessarily have to create the product.  You can create the product first but you must be sure about what exactly your customers want. Even after doing it, you still need to ask your existing customers.

If you go to our website www.northstarangel.com and go at the bottom of every single page, we did the same thing.
It says, “If you find any mistake or bugs on this site, please let me know. No matter how big or small. I would love to know your feedback. ‘The Bug of the Month’ will get one of my books. Then you need to click on a link to report. You will be taken to a page mayurbardolia.com/whats-the-bug. And yes, you will see a form where you can leave your detail and whatever is bugging you. There is a reward too for the person who finds the biggest bug on my website. Go to mayurbardolia.com and find out any bug that We should improve.

When We published the book “Offer Craft”, it was created to help business people to find and fix errors in their marketing message.
We gave it to people to read and ask if they found any mistake. People helped me and now we are coming up with the new version of the same book “Offer Craft”. We are going to call it Version 2. So, the lesson you learned today is; you create a product and ask people to try. They will tell you what is missing in your product.

Most people ignore the voice of their customers. Eventually, their customers start ignoring them.  Make sure, it doesn’t happen with you.

The One-Liner Report:

Why Customers Don’t Listen? – How to get them to listen to you with your One-Liner?

This report will show you how to explain your business in just one-line so that your customers listen and understand you as quickly as possible. Click on the button below and get a detailed ‘The One Liner Report’. It will take only 15 minutes to read.